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Golf Industry

Here are several punchy options – pick the tone you like: 1. 2025’s Hottest Brands for Club Fitters: What’s Flying Off the Shelves 2. Club Fitter Hot List: The Brands Dominating 2025 3. These Brands Are Driving Custom-Fit Demand in 2025 4. What Clu
GOLF

Here are several punchy options – pick the tone you like: 1. 2025’s Hottest Brands for Club Fitters: What’s Flying Off the Shelves 2. Club Fitter Hot List: The Brands Dominating 2025 3. These Brands Are Driving Custom-Fit Demand in 2025 4. What Clu

LIV golfers granted a route to The Open: In a landmark move, officials have confirmed LIV players can now earn their way into The Open through designated events and final qualifying – opening historic access to golf’s oldest major.

These brands are scorching hot with club fitters in 2025 | Fully Equipped: Fully Equipped reports select manufacturers surged this year as standout drivers and irons fuel a boom in custom fittings, reshaping shop inventories and player choices

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How a Tour rep’s job has changed over last 20 years | Fully Equipped
GOLF

How a Tour rep’s job has changed over last 20 years | Fully Equipped

Governing bodies have outlined a new qualification route allowing LIV golfers to regain eligibility for The Open, setting criteria and timelines as organizers seek to reconcile membership paths and protect championship integrity.

Over 20 years, the Tour rep role shifted from logistics and clubhouse duties to strategic marketing, player welfare and digital engagement, reflecting commercial growth and technological change across professional golf.

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Water restrictions putting Kapalua course at risk
GOLF

Water restrictions putting Kapalua course at risk

Rickie Fowler withdrew from the WM Phoenix Open after falling ill, tournament officials confirmed. He’ll rest and undergo further medical evaluation before any decision on returning to competition.

New water restrictions threaten Kapalua’s famed course, officials warn, as limits on irrigation could damage turf and alter play. Management is exploring conservation and alternate supply options to protect the resort’s golf assets.

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Why L.A.B. Golf isn’t using this trendy tagline anymore | Fully Equipped
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Why L.A.B. Golf isn’t using this trendy tagline anymore | Fully Equipped

LIV golfers gain a formal qualification path to The Open after talks with the R&A, allowing select players to secure spots via performance-based criteria and designated qualifying events, widening access to the major.

L.A.B. Golf drops its trendy tagline amid a strategic rebrand and fan feedback, shifting emphasis to performance and player support. The move signals a pivot from marketing catchphrases to substance, company officials say.

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Popular PGA Tour site closes temporarily, raising questions about season opener
GOLF

Popular PGA Tour site closes temporarily, raising questions about season opener

Rickie Fowler withdrew from the WM Phoenix Open due to illness, prompting concern among fans and officials. Tournament organizers said his condition will be monitored ahead of his next scheduled events.

Popular PGA Tour venue closed temporarily, casting doubt over the season opener as officials assess safety and logistics. Organizers say they are evaluating repairs and will update on timing for rescheduled play.

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Sources: NFL exec Rolapp off to PGA Tour as CEO
GOLF

Sources: NFL exec Rolapp off to PGA Tour as CEO

In a significant leadership change, sources confirm that NFL executive Jay Rolapp will take the helm as CEO of the PGA Tour. His appointment is seen as a strategic move to enhance the Tour’s visibility and growth in the competitive sports landscape.

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