The WM Phoenix Open is embarking on a journey of transformation to elevate the fan experience in response to the overwhelming crowds that defined the 2023 event. Tournament chairman Scott Jenkins has set the tone with a clear directive: “better, not bigger.” This vision focuses on enhancing infrastructure and amenities while preserving the unique atmosphere that defines the tournament.
Exciting changes are on the horizon, including increased restroom facilities, wider concourses, and a reimagined pedestrian flow. The infusion of cutting-edge technology will revolutionize the fan experience with improvements in mobile ticketing and seamless cashless transactions. Notably, the tournament’s duration will remain a compact one-week affair, dispelling any speculations of expanding to a two-week spectacle.
These strategic adjustments are strategically designed to tackle congestion and logistical hurdles faced in the previous year, promising a more delightful and streamlined experience for the hundreds of thousands of fans who make their way to TPC Scottsdale year after year
LIV golfers now have a clear qualification route to The Open, opening the door for players from the controversial tour to vie for a spot in this prestigious championship. This development marks a significant step toward uniting golf’s divided landscape, promoting fierce competition and greater inclusivity
PGA Tour sensation Viktor Hovland is shaking things up just in time for the FedEx Cup Playoffs, making a bold move by parting ways with his long-time coach, Ernest “Ernie” Els. In a twist of fate, World No. 1 Scottie Scheffler faces a significant hurdle in his quest to defend his FedEx Cup title, as he withdraws from the upcoming BMW Championship due to a nagging back injury. As the golf season reaches its thrilling climax, the competition for both the FedEx Cup and Player of the Year honors heats up, with an array of captivating storylines and unexpected developments transforming the landscape of this beloved sport