LIV Golf will add a New Orleans stop to its 2026 schedule in June, the league announced, expanding its U.S. footprint as it builds out next season’s calendar. The move follows LIV’s recent broadcast partnership with Fox Sports, which carried the series in 2025.
LIV Golf confirms New Orleans stop for June two thousand twenty six
The league confirmed a new swing through Louisiana with a stop in New Orleans set for June 2026, expanding LIV Golf’s U.S. footprint and promising a marquee event in the city’s summer schedule. Organizers said the tournament will merge the circuit’s trademark team competition with headline individual play.
Fans can expect LIV’s signature 54‑hole format, high-profile rosters and fan activations across the venue. Planned on-course and off-course elements include:
- Team matchups and individual titles
- Pro-am opportunities and hospitality
- Fan village with music and clinics
Local officials and promoters signaled support, citing potential tourism and economic benefits.The league noted the date adds strategic spacing to its summer calendar and aims to leverage New Orleans’ cultural draw to broaden audience appeal.
| Quick facts | Details |
|---|---|
| Date | June 2026 (mid-month) |
| Location | New Orleans, LA |
| Format | 54-hole team & individual |
| Field | Top LIV teams and invited players |
Venue selection and course readiness evaluated with recommendations for strategic upgrades
LIV Golf’s selection of a New Orleans stop reflects strategic priorities: regional fan engagement, favorable early-summer weather and proximity to major transport hubs. Course choice favors a links-influenced championship layout that can accommodate large galleries and broadcast infrastructure with minimal disruption to surrounding neighborhoods.
On-site inspections highlighted solid fundamentals but identified weaknesses that could affect playability and broadcast quality. Key issues noted were inconsistent green speeds, limited championship tees, and suboptimal drainage in low-lying fairways – all factors that could influence scoring patterns and viewer experience if not addressed before June ’26.
Recommendations focus on targeted, high-impact work that preserves the course character while meeting tour standards. Priority actions include:
- drainage upgrades: install targeted sub-surface drains in vulnerable zones.
- Green collar and apron repairs: level edges to ensure consistent run-off and speed control.
- Tee expansion: add forward and championship teeing areas to protect turf and offer strategic variety.
- Spectator infrastructure: reinforce pathways, viewing mounds and temporary grandstands for safety and sightlines.
organizers propose a phased delivery: immediate “quick wins” (drainage fixes, temporary tees) within 3-4 months, followed by offseason projects (bunker reshaping, long-term turf renovation). Coordination with local authorities and a dedicated turf advisory team will be essential to keep costs manageable and guarantee readiness for the June ’26 staging.
Economic impact study anticipates tourism boost and urges targeted hospitality partnerships
The autonomous analysis forecasts a measurable tourism spike tied to the June ’26 LIV Golf stop in New Orleans, estimating roughly 25,000 incremental visitors over the event window and direct visitor spending near $12.4 million.The report highlights weekend occupancy surges across the Central Business District and French Quarter, noting a short-term lift in F&B and experiential tourism that could outpace typical festival weekends.
Applied recommendations center on targeted, revenue-focused hospitality deals to capture the uplift. Stakeholders are urged to align on coordinated room blocks, curated dining packages and transit partnerships to maximize yield and guest experience. Suggested actions include:
- Collaborative hotel rate corridors and festival-branded room packages
- Restaurant partnerships for ticket-holder menus and priority seating
- Shuttle and ride-share agreements to manage peak arrivals
- Cross-promotion with cultural attractions to extend stays
The study provides short-term and legacy metrics in a compact dashboard intended for tourism officials and hoteliers. Key projected impacts are summarized below for quick reference:
| Metric | Projection |
|---|---|
| Incremental visitors | ~25,000 |
| Direct spending | $12.4M |
| Hotel room-nights | ~8,500 |
| Estimated tax revenue | $1.1M |
Officials quoted in the report emphasized that targeted collaborations, not blanket discounts, will protect local margins while expanding economic benefit.
Next steps recommended by analysts include convening a hospitality task force and executing a six-month partnership roadmap ahead of the event.The report concludes that, with intentional alliances between promoters, hoteliers and transport providers, the tournament can deliver a measurable short-term windfall and seed enduring tourism relationships for New Orleans.
Player field composition and qualification pathway clarified to attract top international stars
LIV Golf has outlined a refreshed player mix for the New Orleans stop as part of a broader push to lure top international talent.Organizers say the field will blend established LIV stars with globally ranked visitors and high-profile invitees to create a more competitive,marketable lineup.
Officials framed the changes as a clear pathway linking LIV events to major championship access, emphasizing cross-tour agreements and targeted qualifying opportunities.The move is presented as a bid to reassure global players that strong performances on LIV stages can translate into major championship consideration and international recognition.
- World-ranking slots: places earmarked for the highest-ranked available international players.
- Designated-event winners: automatic entry for champions of selected global tournaments.
- Regional qualifiers: short series to surface local and continental talent.
- Sponsor exemptions: limited invites to bolster star power and local interest.
| Route | Exmaple | Note |
|---|---|---|
| World Ranking | Top available | Priority access |
| Event Winners | Designated internationals | Automatic berth |
| Regional Qs | Americas / EMEA | pathway for locals |
League officials say the clarified composition is aimed at delivering stronger head-to-head matchups and signaling to global stars that New Orleans will be a high-stakes, internationally relevant stop on the 2026 schedule.
Broadcast scheduling and media rights strategy recommends prime weekend tee times and local feeds
Broadcasters will be asked to prioritize prime weekend tee times for the New Orleans stop, with feature groups scheduled to land in late-afternoon windows that historically drive peak viewership. Organizers and rights holders said aligning marquee pairings with U.S. and international broadcast windows is central to maximizing ratings and sponsor exposure, while also enabling tailored local feeds for the New Orleans market.
the media-rights approach favors a multi-platform package combining linear network windows, proprietary streaming, and short-form social clips to create layered rights fees and incremental audience touchpoints. Negotiators are positioning the June ’26 event as part of a broader LIV calendar that attracts buy-in from both traditional broadcasters and direct-to-consumer partners, with flexible blackout and sublicensing terms to protect local partners.
Operationally, the plan emphasizes production scalability and regional customization: on-site broadcast trucks will feed a national clean feed while localized commentary teams insert market-specific ads and features. Key broadcast features being promoted to partners include:
- Flexible tee sheets to showcase star players in peak windows
- Dedicated local feeds with augmented sponsor inventory
- Extended highlight packages for evening replay and OTT distribution
- Real-time stats integration to boost engagement across platforms
| Window | Platform | Primary Aim |
|---|---|---|
| Sat 3-6 PM ET | Linear + Simulcast | National Ratings |
| sun 1-4 PM ET | Streaming Feature Feed | Engagement & OTT Subs |
| Weekend Local Windows | Regional Feeds | Market Activation |
Measurement metrics and ad inventory packages will be tailored by window to optimize CPMs and sponsor ROI across national and local feeds.
Fan engagement plans call for community outreach hospitality zones and affordable ticketing tiers
LIV Golf officials outlined a multi-faceted plan to engage New Orleans residents and visitors during the June ’26 stop, emphasizing partnerships with local schools, nonprofits and cultural groups. Organizers said the program will prioritize hands-on initiatives such as **youth clinics**, equipment donations and course tours aimed at widening access to the sport.
On-site fan experiences will be layered to serve diverse audiences, with dedicated zones for families, food and music, and premium hospitality. Planned features include:
- Family Zone: kid-friendly activities and discounted family passes
- Local Vendor Village: New Orleans chefs, artisans and music showcases
- Player Meet & Greets: scheduled autograph sessions and Q&As
Ticketing will mirror the outreach goals with tiered pricing and community-focused passes. LIV officials highlighted special pricing windows for residents and a slate of free-entry community days.
| Tier | Price (est.) | Key Benefit |
|---|---|---|
| General Admission | $25-$60 | Access to gallery walks |
| Family Pass | $80-$150 | 2 adults + 2 kids, Family Zone |
| Community day | Free | Local residents & nonprofits |
Officials said the blend of programming is intended to boost local engagement and economic impact while keeping the event approachable. City representatives welcomed the focus on community benefit and indicated collaboration on outreach logistics, volunteer recruitment and transportation to ensure broad participation.
Operational logistics advise early coordination on security transport and local infrastructure support
Event organizers and city officials have opened fast-moving planning channels to align venue access,perimeter security and crowd flow. Early liaison with local law enforcement and private security firms is already being prioritized to ensure clear credentialing and rapid incident response.
Logistics teams are coordinating multimodal transport options to handle players, officials and fans. Expected measures include dedicated shuttle routes,temporary loading zones and staged arrivals; **transport contractors should be contracted at least 90 days out** to lock in fleet and staffing availability.
Support for local infrastructure – power, communications and medical staging – is being scoped with utility providers and hospital systems. Key operational tasks include:
- Real-time radio and cellular backhaul for operations centers
- On-site medical tents and ambulance staging
- Temporary traffic signaling and signage
Stakeholder roles and an accelerated timeline have been tabled for immediate adoption:
| Lead | Responsibility | Target |
|---|---|---|
| Local Police | Venue security plan | initial plan in 4 weeks |
| Transit Authority | Shuttle routing & permits | Service confirmed 60 days prior |
| Event Ops | Infrastructure & vendor coordination | Finalized 30 days prior |
The New Orleans stop – slated for June 2026 – marks another step in LIV Golf’s U.S. expansion and rounds out a growing domestic schedule.Broadcasters and organizers are expected to confirm coverage, venue and ticket details in the months ahead; fans should watch LIV Golf’s official channels and partner networks for updates.
