LIV Golf posted major international losses in 2024,a setback that imperils the league’s global expansion and intensifies scrutiny from investors and commercial partners. The results highlight growing financial strain as the circuit reviews its overseas strategy and cost structure.
Note on similarly named entities:
– LIV Nightclub (Las Vegas): A prominent nightlife venue in Las Vegas, not related to the golf organization.
– Liv Weibdeh Hotel Suites (Amman): A local Amman hotel providing guest accommodations, unrelated to LIV Golf.
Rickie Fowler withdrew from the WM Phoenix Open on Friday due to illness, tournament officials confirmed. He received medical attention and will rest while his status for upcoming events is reassessed
With Fowler sidelined by illness,golfers and coaches should view short interruptions as chances to protect fundamentals rather than hastily resume full-intensity competition. Prioritize “load management”: keep practice short and technical – as an example, brief 20-30 minute daily sessions that emphasize grip, posture and alignment instead of power-focused routines. Use a compact setup checklist to preserve repeatability: feet shoulder-width, ball position (mid-stance for mid‑irons, forward for driver), and a spine tilt of 3-5° toward the target to encourage a neutral launch. For athletes recovering from illness or jet lag, add breathing patterns and tempo work (count 1-2 on the backswing, 1-2 on the downswing) to rebuild timing while limiting physical load.
When working on swing mechanics, decompose the motion into discrete segments so errors become diagnosable and fixable. Begin with a controlled takeaway for the first 3-4 feet with the clubhead low,then hinge to create a backswing where the lead shoulder rotates roughly 90° and hips turn near 45° – practical reference marks for most amateur players. Useful position-building drills:
- Door-frame drill: hold a 90° shoulder turn without lateral move (pause 30 seconds at the top).
- Impact-bag drill: feel a square face at impact with hands slightly ahead of the ball and shaft lean ~10-15°.
- 7/8 swing drill: practice three-quarter swings to lock in tempo and control before resuming full-length swings.
Advanced players should validate positions with technology: target mid-iron launch angles of about 14-18° and landing/descent angles near 45-50° to maximize stopping power on firmer greens.
When time is short, prioritize the short game and smarter on-course decisions. Emphasize scoring shots from 30-60 yards and up-and-down scenarios that preserve pars under pressure. Set concrete practice targets – for example, from 30 yards aim to get 8 out of 10 pitches inside 10 feet. Key setup keys: a narrower stance, roughly 60% weight on the front foot, and selecting a higher-lofted club with less shaft lean for softer landings. In bunkers, open the face and contact sand 1-2 inches behind the ball with an accelerating strike. Given the evolving professional landscape – and the reported impact of LIV Golf’s major international losses in 2024 - players could face compressed schedules and more travel; efficient short‑game sessions and smarter course management become essential to keep scoring steady when recovery time is limited.
Equipment and fitting decisions influence execution. Confirm loft and lie with a fitter – typical tweaks include a +1° lie for toe-missers or a small loft reduction (e.g., -0.5°) for lower-spin tee shots. Match shaft flex to swing speed (drivers at 95-105 mph often suit a stiff shaft) and log carry dispersion on the range to dial setup confidence. Practice checklist:
- Confirm ball position for each club.
- Record carry and total distance with a launch monitor.
- Keep grip pressure firm-but-relaxed (~4-5/10) to enhance feel and release.
Also observe USGA/R&A equipment rules when changing clubs for competition and choose ball compression to suit conditions – firmer, higher-compression balls on windy, hard days; lower-compression options for softer surfaces.
Structured mental work and a periodized practice plan accelerate measurable gains across levels. Try a 30-day progression: three 60-minute sessions per week – 10 minutes of warm-up and mobility, 30 minutes on swing mechanics (half- and full-swing split), and 20 minutes devoted to short game and putting. Monitor KPIs such as fairways hit, greens in regulation (GIR), and scrambling; chase targets like boosting GIR by 5-10% or trimming average putts by 0.3-0.5 strokes per round. Novices should concentrate on clean contact and alignment; low handicappers should refine trajectory control and situational shot-shaping. Add mental habits – pre-shot routines, breathing cues and process goals - to preserve clarity when travel schedules or financial shifts in the pro game compress practice windows.
Major international operating losses force LIV golf to reassess global expansion strategy
Reports that the league recorded major international losses in 2024 and is re-evaluating its worldwide footprint mean both professionals and weekend players must adapt to more variable schedules and course types. Coaches can convert the disruption into a training advantage by replicating diverse turf and green conditions locally. For example, practice putting across three stimulus speeds – slow (Stimpmeter ~7-8 ft), medium (~9-10 ft) and fast (~11-13 ft) – and execute controlled lag putts from 20-60 yards to cut three‑putts.Rotating surfaces and speeds throughout a practice week preserves touch when travel is reduced and aligns with a condensed LIV schedule that concentrates play on fewer venues.
Return to essential swing checkpoints as the foundation for scoring gains and use measurable markers. Establish a repeatable setup: 55/45 weight distribution (lead/trail) for mid-irons, spine tilt 20-30°, and shoulder plane tilt 4-6°. Ball positions: one ball forward of center for driver, centered-to-slightly-left for long irons, progressively back for short irons. At the top aim for a wrist hinge that produces roughly a 90° angle between the lead forearm and shaft; at impact keep the face within ±2° square to the target for repeatable flight. Drills include:
- Alignment-stick plane drill to groove a 5-7° on-plane takeaway and feel to the top;
- Impact-tape checks with mid‑iron to verify centered strikes (target ~3-6 mm from face center);
- Split-grip slow-motion swings to sense torso rotation linking to arm extension.
Beginners prioritize groove and center contact; lower-handicap players refine face control and angle-of-attack to shape shots.
The short game yields the quickest stroke reductions, so instruction must be practical and scenario-based. For 5-30 yard chips and pitches, choose loft and bounce deliberately: a 56° wedge for 10-30 yards with an open face for higher, softer shots; a 9‑iron or PW bump-and-run for tight lies. In sand, focus on two contact principles – sand behind the ball (about 1-2 cm) and using bounce with an open-faced setup – swing with a slightly steeper shaft tilt (roughly 10-15° forward press) and a committed follow-thru to exit cleanly. Training routines:
- Landing-spot drill: place towels at 5‑yard intervals to manage trajectory and distance;
- 56° blast: 50 reps from 15-25 yards aiming for within 6 ft of the hole on ~60% of shots;
- Three-bunker series: medial, front-lip and deep-face positions (10 reps each) to train trajectory and commitment.
Address common faults: wrist flipping on pitches (correct with half-swings and pause-at-impact), and uncontrolled lower-body rotation in chips (repair with feet-together repetitions).
Course management grows critical when calendars tighten – a trend visible in LIV’s schedule shifts and team leaderboards. Adopt a simple decision workflow: first assess wind, pin location and green firmness; second, pick a target that leaves you a preferred wedge distance (ideally 60-80 yards); third, play to your agreeable shot. For shot shaping, to create a draw set up with a marginally closed face (~1-2° closed to the path) and an inside‑out path (~2-4°); reverse for a fade. In a firm, links‑style scenario that could appear more often if overseas stops shrink, flight lower approaches and target a landing area 15-20 yards short of the pin to allow run. Make these choices quantifiable: aim for approach proximity under 20 ft on 60% of attempts.
Align equipment selection, practice periodization and mental routines with constrained budgets and condensed schedules. Given the league’s reported losses, focus on high‑value training: maintain consistent loft/lie gapping (~3-4° between irons), keep driver loft in the 8-12° window for your launch profile, and confirm shaft flex against swing speed (e.g., regular for ~85-95 mph, stiff for ~95-105 mph). Weekly templates for measurable progress:
- Range: 200-ball sessions divided by zones (60% irons, 40% driver/woods);
- Short game: 100 shots split into 40 chips, 40 pitches, 20 bunker/punch shots;
- Putting: 50 putts from 3/6/9 ft plus 20 lag putts from 30-50 ft.
Include mental rehearsal – pre-shot routines, breathing to lower arousal by ~2-4 beats, and visualization – and adjust technique for mobility limits with shorter backswing or tempo control. These focused, measurable practices and strategic adaptations let golfers turn organizational shifts into on-course advantages.
sponsorship shortfalls and event cancellations drive revenue decline; negotiate targeted partner deals
with event calendars reduced and sponsorship gaps widening – and the league reporting major international losses in 2024 – players and coaches must extract maximum scoring value from limited opportunities. Start with a compact fundamentals checklist: a neutral grip (thumbs pointing down the shaft), a square clubface behind the ball, and a spine angle ~10-12° from vertical at address. Beginners should master these setup points; advanced players should verify tighter tolerances such as 5-8° shaft lean into the lead foot at impact for crisp iron strikes. When practice time is scarce, use simple aids (alignment rods, mirrors) and time-boxed sessions emphasizing quality over volume.
Then layer mechanics with a consistent sequence that works for all levels. Begin at the ground: weight transfer should shift from an even address toward roughly 70% onto the lead foot at impact on full shots, while shoulders rotate near 90° on the backswing for most players. Control face and loft via a controlled wrist hinge (~90°) at the top and aim for a shallower attack for irons (target -2° to -4°) versus a slightly positive driver attack (target +2°). Practice drills:
- Half-swing mirror drill to check spine angle and wrist set;
- Impact-bag contact drill to instill forward shaft lean and compression;
- Pause-at-top drill to improve transition sequencing.
Advanced players should add video swing analysis and ball‑flight feedback to fine-tune dispersion and closeness-to-hole.
Short‑game skill saves strokes when starts and purses are scarce. Emphasize three pillars: landing spot, spin control, and tempo. Choose a consistent landing zone – frequently enough 10-20 yards short of the hole – to let rollout and spin finish the shot. For putting, adjust stroke to speed (stimpmeter) readings; as a notable example, a Stimp 10 green requires firmer strokes than a Stimp 8. Effective drills:
- Clockface chipping (12 balls placed at 3, 6, 9, 12 o’clock around a target) to hone distance;
- Ladder putting (make 3 in a row from 6′, 10′, 15′) to refine pace and routine;
- Bunker-to-green repeats from varied lies to build consistent contact.
Fix common errors: too-steep sand swings are corrected by opening the face and accelerating through the sand; too much wrist action in chips is replaced by a stable lead wrist and body rotation for power.
When events shrink and budgets tighten, secure targeted partner agreements to underwrite coaching and travel, and pick tournaments that match your strengths. Use shot-shaping and conservative layup tactics – e.g., prefer a tee that leaves a 150-160 yard approach with a 7‑iron over hitting driver and facing a 220‑yard approach – and adopt the percentages approach: play shots you can execute 60-70% of the time under pressure. In windy or firm environments, lower ball flight by removing a club of loft and positioning the ball slightly back to reduce launch. These choices lower variance and protect scoring chances.
Craft realistic, measurable improvement plans aligned with constrained funding and selective calendars. Set goals like cut three-putts by 50% in 8 weeks or drop handicap by 3 strokes in 12 weeks, and match them with daily micro-sessions and weekly longer workouts. Example routine:
- Daily (20-30 minutes): 10 minutes putting + 10 minutes short-game distance work;
- Three times weekly (30-45 minutes): swing mechanics with impact-bag and mirror, plus one video review;
- Weekly (on-course): 9 holes with focus on course management, pre-shot routine and decision-making under timed pressure.
Leverage partner-funded resources – coaching, launch monitors, physio – to individualize training. Combine mental tools (fixed pre-shot routines,breathing resets,process goals) to maintain focus when starts are limited. Together, these targeted technical and strategic steps help players extract scoring gains from fewer tournament opportunities and maximize returns from any new sponsorships.
costly player contracts and prize guarantees strain balance sheet; implement salary caps and performance clauses
Following reports that LIV Golf suffered major international losses in 2024,teams and athletes are increasingly judged on measurable outputs rather than guaranteed compensation – a dynamic with clear coaching implications. Begin coaching relationships with an objective baseline audit using launch‑monitor numbers, scorecards and on‑course video to quantify metrics like strokes gained, GIR, fairways hit and putts per round. Build a 90‑day action plan that converts those measures into teachable targets – for example, halve three‑putts or raise GIR by 10 percentage points - and document weekly progress. This metrics-driven habitat encourages training that is repeatable, testable and contract‑pleasant.
Core swing mechanics remain the engine for contract-relevant improvements. Start with setup standards: stance width roughly shoulder-width for irons and a touch wider for driver; ball position centered to 1-2 balls forward for mid‑irons and just inside the left heel for driver; and a spine tilt of about 3-5° away from the target. Progress to kinematic targets: backswing shoulder turn ~80-95° for intermediates, hip rotation ~45°, and a top‑of‑backswing wrist set producing near‑lag (~90°). Address common faults (early extension, casting, handy releases) with focused drills: mirror checks to protect spine angle, slow half swings for rotation feel, and impact‑bag strikes to ingrain forward shaft lean. Recommended staples:
- Alignment‑stick gate drill to train path and face alignment;
- Impact bag reps (3 sets of 10) to lock in forward shaft lean;
- Slow‑motion 7-9 swing sequences (5 sets of 8) for timing and transition feel.
These drills generate measurable launch changes – swing speed, dynamic loft and attack angle – that support performance incentives.
Short game proficiency converts directly into consistent scoring under pay‑for‑performance models. For wedges, aim for a descending strike with an attack angle around ‑4° to ‑8° depending on surface and bounce, and a hands‑forward impact (~1-2 inches) for steady compression. In bunkers use an open face and the club’s bounce (wedge bounce ~8-12°), contacting sand 1-2 inches behind the ball.Putting programs should assess stroke type and green speed – on Stimp readings between 8-12 adjust stroke length and tempo – and practice drills such as:
- Clock drill (12 balls at 3-4 ft) to build short‑putt confidence;
- Ladder drill (putts at 6, 10, 14, 20 ft) to sharpen distance control;
- 50‑ball wedge drill with landing targets to tune trajectory and spin.
Beginners should learn contact and face square; advanced players refine launch and spin windows to control stopping power inside 30 yards.
Course management and shot shaping link technique to guaranteed earnings. Teach a hole‑by‑hole blueprint: mark carry distances, choose layups that leave preferred wedge ranges (e.g., 60-90 yards into par‑4s), and pick angles that exploit green contours. For shaping,explain the basics clearly: a fade needs a slightly open clubface relative to the path and an out‑to‑in tendency; a draw the reverse. In windy or firm conditions – realities underscored as tours tighten budgets – focus on lower trajectories and greater spin control to hold firm surfaces. Green reading should blend visual assessment and pace tests: walk the putt, note uphill/downhill and grain, and practice reading breaks in degrees so small (1-2°) and moderate (4-6°) lines are recognized. These strategic habits stabilize scoring and protect income tied to performance.
Adopt a weekly monitoring and practice routine that mirrors contractual metrics and learning preferences. Sample schedule for busy pros: three 60‑minute range sessions (power, accuracy, shaping), two 45‑minute short‑game sessions, and two 30‑minute putting sessions focusing on pace and resilience. set measurable milestones – e.g., gain 0.5 strokes gained/approach in 12 weeks,reduce three‑putts to ≤1 per round,or lift fairways hit by 15% – and validate with video and launch monitor snapshots. Offer tailored methods for varied abilities: closed‑chain balance work for mobility limitations, weighted‑club tempo training for power, and perceptual drills for visual learners. Combining technical focus with metric discipline prepares players for performance clauses and salary controls while enhancing scoring resilience in a tighter financial environment.
Poor tournament attendance and broadcasting rights underperformance require revamped marketing and local engagement plans
After reporting that LIV Golf suffered major international losses in 2024, facilities and coaches are shifting away from big-event, broadcast‑only strategies toward local, participation-led activations that both restore crowds and improve play. A practical model pairs community clinics with compact competitions focused on green reading and course strategy, giving tangible takeaways for attendees. For instance, a two‑hour tournament‑weekend clinic could allocate 30 minutes to putting (Stimpmeter demo), 45 minutes to short‑game options inside 50 yards, and 45 minutes to strategic tee and approach scenarios – all amplified via local broadcast partners or live social streams to rebuild viewership. This ties marketing to measurable training outcomes and positions instruction as a value driver to reverse attendance decline.
Skill rebuilding begins with basics: grip, stance and spine angle. Teach a neutral grip and shoulder‑width stance (roughly 18-24 inches for adults), with spine tilt around 20-30° depending on stature. Progression drills: a slow takeaway to ~45° shoulder turn, then a three‑quarter to full backswing where the lead shoulder tucks under the chin for a consistent plane.Practical checkpoints and drills:
- Setup checkpoints: feet parallel to the target line, weight 50/50, hands slightly ahead at address for irons;
- Drills: alignment stick on the line, towel under the armpits to preserve connection, metronome at 60-72 bpm to steady tempo;
- Troubleshooting: persistent slices often signal an open face at impact – shallow the path by starting hip rotation earlier on the downswing.
These fundamentals build a mechanically sound platform for players from novices to low handicappers.
Short-game refinement delivers the fastest scoring returns and must be precise about loft, bounce and launch. Teach club selection by desired trajectory: a 56° sand wedge for higher soft pitches and 48-52° wedges for bump‑and‑run shots. Promote a compact backswing with a wrist hinge ~30-45° and minimal hand action through impact to control spin and distance. putting instruction should include green-speed calibration (Stimpmeter) and a three-step read: slope, grain and pace. Practice ladders:
- Pitching ladder: land balls at 10, 20, 30 yards to refine distance;
- Putting gate: narrow gates to stabilize stroke path, then tighten for pressure simulation;
- Bunker sequence: open-face, ball forward, accelerate through the sand to avoid leaving clods.
Also remind players of rule basics that influence short-game decisions, such as the 14‑club limit and the principle to play the ball as it lies unless relief applies under the Rules of Golf.
Connect mechanical skills to strategy under live conditions – wind,pin placement and green speed. Teach players to dissect each hole into three parts – tee,approach and putt – and choose risk‑reward options accordingly. Use objective references where possible: public courses often run at Stimp 9-10, while tournament greens can reach Stimp 12-14. Encourage aiming for landing areas with a 10-15 yard margin for error. For shaping, a fade results from an out‑to‑in path with a slightly open face to the path; a draw the reverse. Small grip and alignment tweaks (hands slightly ahead, clubface aligned relative to path) produce these shapes without wholesale swing changes. Troubleshooting misreads and club selection errors saves strokes and makes local events more educational and entertaining for spectators.
Implement measurable practice schedules and mental tools to turn lessons into lower scores and help clubs monetize instruction amid weaker broadcast returns. A weekly plan could divide time into 90 minutes on long game, 60 minutes on short game (50 yards and in), and 45 minutes on putting. Set objectives – e.g., reduce average putts to ≤30 per 18, increase GIR by 10 percentage points, or remove three strokes from a typical nine‑hole score within eight weeks - and use pressure drills or simulated matches to build competitive routines. Add simple mental cues: a consistent 5‑second pre‑shot routine, two calming breaths before execution, and visualizing the landing area. As clubs refocus marketing on community instruction – particularly given the LIV financial setbacks in 2024 – disciplined, outcome‑driven teaching creates value for players and regrows audience interest.
Currency exposure and cross border tax impacts amplify losses; adopt hedging and centralized financial controls
Financial turbulence across the circuit – including reporting that LIV Golf suffered major international losses in 2024 - spotlights the need for disciplined risk management on and off the course. Translate that into instruction by treating rounds like balance sheets: identify exposures (strong wind, firm lies, tucked pins), quantify potential stroke losses, and choose conservative strategies when volatility rises. Practically, when travel or venue conditions change unexpectedly, prioritize consistent fundamentals over chasing unproven tech; industry forums such as GolfWRX chronicle both expensive training aids and consumer skepticism, reinforcing the importance of evidence‑based practice rather than marketing claims.
Start by building a reliable mechanical baseline before layering shot shapes. Setup fundamentals: 50/50 to 60/40 weight distribution depending on club, shoulder tilt near 5-8° to encourage an inside‑out path for power, and ball position progressing forward from short irons to the left heel for the driver. sequence progressions: (1) square the face to the target; (2) initiate a one‑piece takeaway for the first 12 inches; (3) keep a shallow wrist hinge to the top; (4) start the downswing with the lower body and shallow the shaft into impact.Practical drills:
- Gate drill for path control – place tees outside the ball to enforce an inside takeaway and impact path;
- Impact-bag half‑swings to feel compression and a forward shaft lean of ~2-4° on short irons;
- Tempo metronome – a 3:1 backswing-to-downswing rhythm to stabilize timing under pressure.
These routines lessen swing variability and create measurable checkpoints (face angle, shaft lean, impact location) to track each session.
Improve short‑game and green reading with specific targets. For pitch and chip work use known lofts – a 56° sand wedge for flop and bunker play, a 48° gap wedge for 30-70 yard controlled approaches – and practice altering bounce contact via arc and ball position changes.Putting fundamentals: keep eyes about 2-3 inches inside the ball line, minimize wrist hinge, and use a pendulum stroke with the face returning square through impact. Read greens by breaking the task into slope, grain and speed; take a practice stroke to assess pace and view the putt from multiple angles. Drills:
- Clock‑face distance control – chip/pitch to landing points at 10, 20 and 30 yards and log how many land inside a 10‑foot circle;
- Three‑point putting – make putts from 6, 10 and 15 feet while leaving under 3 feet for misses.
Beginners build consistent contact and distance control; low handicappers refine pace and subtle reads.
Course strategy and shot shaping act as operational hedges that save strokes.Start holes with conservative targets: pick clubs that leave preferred approaches (choose a 7‑iron into a green rather than a hybrid risking a long approach). To shape shots, adjust face‑to‑path relationships: for a controlled fade, aim the body slightly left and open the face 1-3° to the body while shallowing the path; for a draw, close the face and swing more inside‑out. Account for environmental exposures – firm, links‑style greens common on international rotations favor lower trajectories and bounce‑first strikes, so add a club and favor ground‑based approaches. When practice time is compressed by travel or economic shifts (as highlighted by LIV’s 2024 losses), use pre‑round checklists to confirm wind, green firmness and conservative pin avoidance to cap downside risk.
Adopt structured practice and measurable goals that mirror corporate controls: centralize your routine, log outcomes, and adapt via data. Weekly blocks might include 2 hours of structured swing work, 1 hour of short game, and 1 hour of putting plus one simulated on‑course round. Use these checkpoints:
- Setup checklist – grip pressure, alignment, ball position, spine angle; review before every practice shot;
- Troubleshooting list – if a slice persists check grip and path; if putts pull, verify eye position;
- Performance targets – cut three‑putts by ~50% in 8 weeks, raise GIR by 10 percentage points in three months.
Be equipment‑savvy: trust launch‑monitor numbers (ball speed,spin,launch angle) over marketing claims. Blend mental rehearsal and a pre‑shot routine into centralized controls – this structured, data‑driven approach reduces “currency exposure” on the course and converts technical gains into reliably lower scores for all skill levels.
Investor confidence wanes amid losses; pursue transparent restructuring, asset sales and clearer path to profitability
In the aftermath of league‑wide financial strain and major international losses in 2024, players, clubs and event organizers are tightening priorities and access to coaching, facilities and travel. Instruction must therefore become more efficient and results-focused. Reaffirm fundamentals first: stance width for mid‑irons should be roughly shoulder‑width (around 18-20 inches) and widen slightly for longer clubs; ball position for a 7‑iron is just ahead of center, while a driver typically sits about 1.5 club lengths inside the left heel. grip pressure should be light – approximately 5-6/10 – allowing release while preserving control. When budgets tighten, prioritize a well‑fitted iron set and a reliable putter over frequent driver swaps, and check loft/lie every 12-18 months to keep contact and launch consistent.
Break the swing into phases so practice yields repeatable outcomes. On the takeaway rotate shoulders while keeping the lead arm relatively straight to form a one‑piece motion; imagine a controlled half backswing with a 45° shoulder turn for a 7‑iron. Through transition shift weight from 40/60 back-to-front into about 60/40 forward pressure at impact for most irons,the driver slightly more forward for a shallower attack. Aim for hands ahead of the ball by about 1 inch at iron impact for compression,while allowing a neutral shaft lean and slightly upward attack for driver to reduce spin. Drills:
- Slow‑motion mirror drill – 10 reps with video to check shaft angles at hip height;
- Impact tape session – 20 balls per club focusing on center‑face strikes and consistent divots;
- Tempo metronome – 3:1 backswing‑to‑downswing rhythm for 100 consistent swings per session.
These practices counteract early release and overactive hands by reinforcing body rotation and correct weight transfer.
Short game yields immediate, cost‑effective scoring benefits when resources are limited. For chipping and pitching, adopt a narrow stance and hinge the wrists to vary loft; use the clock drill – swings that emulate the hands of a clock - with 10 reps at 3, 6, 9 and 12 o’clock targeting a landing zone 10-15 feet short of the cup. In bunkers, place the ball slightly forward, open the face and aim to strike sand 1-2 inches behind the ball to utilize bounce.Putting training: ladder drills (putts of 5, 10, 15, 20 feet, 10 reps each) and the gate drill to prevent wrist collapse. Measurable targets: halve 3‑putts in six weeks and boost up‑and‑downs inside 100 yards to >60% in three months with two dedicated short‑game sessions weekly (45-60 minutes each).
Convert technique into lower scores with course management and shot shaping. When pins are tucked, aim at the green center and leave an uphill putt rather than chase risky flags; when conditions are firm and windy, lower trajectory with reduced loft and less spin. On course, use this situational checklist:
- Assess wind and elevation - every 10 mph headwind can cost ~15-20 yards of carry with a mid‑iron;
- Select layup distances that leave preferred wedge ranges – e.g., 60-80 yards when accuracy is compromised;
- Prefer a conservative tee shot to a wider fairway side to maximize up‑and‑down chances.
With fewer events and smaller purses, simulate tournament formats locally (shot‑by‑shot scoring, timed routines, modest stakes) to keep competitive decision‑making sharp.
Design measurable practice and mental routines suited to resources and learning styles. Beginners should emphasize repetition and feel: 200 putting strokes per week, 100 short‑game reps, and 50 full swings focusing on tempo with progressive feedback. Intermediate and low‑handicap players should log strokes‑gained in practice using 45-90 minute focused blocks and twice‑weekly video reviews. Troubleshooting tips:
- Reverse pivot – maintain head stability and lead‑side pressure at setup;
- Over‑rotation – rehearse half‑swings to restore balanced finishes;
- Inconsistent contact – use impact bags or slow‑motion impact drills to locate the low point.
Use a consistent pre‑shot routine with two physical cues (alignment and a single swing thought) to lower anxiety. With clear planning, efficient drills and progressive benchmarks, golfers can convert limited time and an uncertain competitive landscape into measurable scoring gains despite broader economic pressures in the pro game.
Q&A
Q&A: ”LIV Golf financials: League suffered major international losses in 2024″
Q: What is the core claim in the article?
A: The piece states that LIV Golf posted major international losses in 2024 as it accelerated global events and operational expansion.
Q: What exactly is LIV golf?
A: LIV Golf is a breakaway professional golf league built around team competition and individual stars; it stages events with 54‑player fields and team formats across multiple venues.[3]
Q: How do we certainly know the losses are connected to international activity?
A: The reporting ties higher event staging and travel costs for overseas tournaments to the league’s 2024 losses. LIV has held events outside the U.S. – such as, listings have included stops at venues such as Hong Kong Golf Club at Fanling – illustrating an international footprint and attendant expenses.[4]
Q: Has LIV Golf secured broadcast or commercial partners that could offset losses?
A: LIV reached a broadcast arrangement with FOX Sports for the 2025 season, including a revised format and schedule; that partnership could support future revenue but typically takes time to materially counterbalance large short‑term expansion costs.[2]
Q: What likely drove the 2024 international losses?
A: While no full audited financials were cited, common contributors include high staging and logistics costs for overseas events, large prize funds, pre‑launch marketing and expansion spending, and the lag between upfront investment and stable sponsorship/media income.
Q: Did the league publish detailed financial statements confirming the losses?
A: The article describes the losses as “major” but does not point to a complete audited financial statement from the league. Detailed public disclosures have been limited.Q: What is the immediate impact on players and teams?
A: The story raises questions about sustainability but does not document immediate roster cuts or pay reductions. LIV’s teams and prize structure remained in place at the time of reporting.[3]
Q: Could the FOX Sports deal change the outlook?
A: A high‑profile broadcast partner can generate recurring media rights revenue and advertising exposure; FOX’s commitment for the 2025 season could be a key revenue source, though such deals frequently enough take several cycles to substantially reduce losses.[2]
Q: How might the losses affect LIV’s international calendar?
A: Continued losses could prompt the league to trim or consolidate international stops, reduce travel intensity, or reconfigure purses and staging to lower costs.The article frames 2024 as a stress test for LIV’s global approach.
Q: How does this affect the broader professional golf ecosystem?
A: LIV’s financial strain highlights disruption across professional golf - schedules, player affiliations and commercial deals remain unsettled. Ongoing pressure could spur further consolidation, renegotiation of rights and new alliances among tours.
Q: Are there legal disputes tied to these finances?
A: The reporting focuses on financial and strategic implications rather than detailing litigation linked to the 2024 losses.
Q: What should readers watch next?
A: Look for: (1) any formal financial disclosures or investor commentary from LIV; (2) further information about the FOX Sports rollout and commercial terms; (3) changes to the 2025 schedule or team operations; and (4) sponsor and player responses that indicate whether the league’s expansion model can be sustained.[2][3][4][1]
Clarification – name confusion
Q: Is LIV Golf related to other “Liv” brands?
A: No. Brands such as Liv Cycling (a women‑focused bicycle and apparel company) and unrelated local businesses using “Liv” are distinct from LIV Golf.[1]
Note: the answers above are based on reporting that LIV recorded major international losses in 2024 and on publicly available information about teams, schedule and the FOX Sports broadcast arrangement. the league has provided limited audited financial disclosure, so some conclusions describe likely causes and implications rather than quoting formal, detailed accounts. References: LIV Golf official pages (teams, schedule) and press coverage of the FOX Sports partnership for 2025. [2][3][4][1]
As LIV Golf – the 54‑player league that stages events at global venues – addresses major international losses in 2024, its owners, commercial partners and players face critical choices about funding, strategy and future growth. Markets and fans will be watching for financial updates and any strategic shifts that indicate whether the league can stabilize or will need to sharply scale back its international ambitions.

LIV Golf Faces Steep Financial Setbacks in 2024: International Losses Raise Sustainability Concerns
Financial snapshot: What we know about LIV Golf’s 2024 setbacks
LIV Golf launched with a highly disruptive business model – massive prize purses, guaranteed contracts, and a team‑based format aimed at changing professional golf. By 2024 the league’s expansion strategy encountered notable headwinds. Reports of operating losses in multiple international markets, strained sponsor relationships, difficult broadcast negotiations, and elevated operational costs prompted growing questions about LIV Golf’s long‑term sustainability in the world of professional golf.
Key signals from 2024
- International events reported higher-than-expected costs and lower-than-projected revenues, pressuring overall profitability.
- Sponsorship activation struggles in some regions reduced near-term cash flow and brand visibility.
- Broadcast and streaming deals lagged expectations in select countries, making media rights revenues unstable.
- Player payroll, prize money and team operations continued to create a high fixed-cost base.
Root causes: Why international expansion hit turbulence
Understanding why LIV Golf experienced losses abroad helps explain whether these setbacks are temporary gaps or indicators of structural issues. Below are the most significant drivers.
1. High fixed costs and aggressive payouts
LIV Golf’s model relied on guaranteed player contracts and large prize money to attract top talent. While these strategies increased short‑term attention and disrupted the professional golf ecosystem, they also created ample recurring payroll obligations. When tournament revenues and sponsorship income don’t scale quickly enough, margins erode.
2. Market entry and logistics costs
Hosting international tournaments requires navigating local regulations, travel logistics, course rentals, and bespoke event production.In 2024, some markets produced lower ticket sales and slower local sponsor uptake than forecasted, amplifying losses tied to staging events overseas.
3. Media rights and broadcast distribution
TV and streaming deals are a cornerstone of revenue for any professional sports tour. Difficulty securing long‑term, lucrative broadcast agreements in certain countries – coupled with fragmentation of global sports media - reduced predictable revenue streams during LIV’s international push.
4. Sponsor sensitivity and geopolitics
Sponsors are sensitive to brand alignment, political perceptions and ROI. Some international brands were cautious about associating with a controversial entrant into pro golf, delaying or downsizing partnerships. This put pressure on event funding and activation budgets.
case studies: International events and the pressures they revealed
A look at two representative market dynamics explains how losses accumulated on the ground:
Asia (example: event scheduling and attendance dynamics)
LIV Golf’s 2024 schedule included international stops that aimed to attract regional fans and sponsors. While schedule listings show a push into asia (for example, events were listed in the official schedule), execution costs for premium venues and travel offset ticket revenue in some cases. Fan engagement and local corporate sponsorship are critical in Asia, and slower adoption extended losses.
Europe (example: venue costs and grassroots acceptance)
In certain European markets,staging events at top venues commanded premium fees. Moreover, cultural and ancient affiliation with established domestic tours and the PGA Tour made grassroots adoption slower, reducing local sponsorship revenue and volunteer support that frequently enough helps cut event costs.
Impact analysis: What the setbacks mean for stakeholders
For players
- Short-term: Contracted players remain insulated by guaranteed deals but may face reduced new incentives or renegotiations if revenues remain weak.
- long-term: less profitable operations could slow talent acquisition and limit developmental opportunities for non‑star players.
For sponsors and partners
- Brands may seek clearer ROI metrics or performance‑linked deals rather than flat sponsorship fees.
- Regional sponsors will demand stronger local activation and measurable audience growth.
For fans and golf ecosystems
- Continued instability could mean fewer events in certain regions, affecting local fan access to live pro golf.
- Competition between tours might create short‑term opportunities (higher purses) but long‑term fragmentation risks diluting elite fields.
Financial snapshot table (creative summary)
| Metric | 2024 Trend | Implication |
|---|---|---|
| International event revenue | Below projections | Strain on cash flow |
| Sponsorship activation | Uneven by market | Localized funding gaps |
| Broadcast deals | Fragmented, lower-value | Reduced recurring income |
| Player and team costs | High and fixed | High break-even threshold |
Strategies to restore sustainability: Practical recommendations
If LIV Golf aims to convert its disruptive energy into long‑term viability – and maintain competitiveness in professional golf - the league and its backers may consider a combination of financial, operational and marketing strategies.
Operational and financial moves
- Rebalance the cost structure: Move from entirely guaranteed payouts toward hybrid compensation (base + performance) for new signings.
- Prioritize profitable markets: Focus resources on regions with proven demand, strong sponsor pipelines and favorable broadcast deals.
- Stage smaller proof‑of‑concept events before committing to large, costly venues.
- Negotiate staged sponsor deals tied to measurable KPIs (audience reach, engagement, local activations).
Media and broadcast tactics
- Bundle streaming and TV rights to gain scale; offer flexible distribution models to regional partners.
- Invest in compelling storytelling and player narratives to grow viewership and make media packages more attractive.
Fan engagement and grassroots tactics
- Boost local marketing: Use community golf programs, youth clinics, and co‑branded activations to build long‑term interest.
- Offer affordable ticketing tiers and family packages to grow attendance and develop live event atmosphere.
Legal, governance, and reputational considerations
the emergence of new tours inevitably invites scrutiny over governance, contractual obligations, and league openness. To reassure investors and sponsors, LIV Golf may need to:
- Publish clearer financial roadmaps and key performance indicators for stakeholders.
- Strengthen compliance and local governance teams when entering new markets.
- Engage independent auditors or advisors to validate financial controls and projections.
what players, sponsors and fans should watch in 2025
The coming year will be pivotal. Key indicators that will signal whether the league is stabilizing include:
- Renewed or new long‑term broadcast agreements in major markets.
- Visible sponsor renewals or upgrades tied to clear activation plans.
- Improved attendance and local engagement metrics at international events.
- Operational cost controls and more performance‑based player compensation models.
First‑hand outlook: How insiders and observers are reacting
Stakeholders interviewed and public commentary suggest a mix of optimism and caution. Some industry executives praise the innovation in tournament formats and prize structures; others emphasize the difficulty of converting short‑term spending into sustainable revenues across diverse global markets. For many players,the guarantee of contracts remains attractive – but the long term will depend on the league’s ability to grow consistent fan and sponsor demand.
SEO and content strategy recommendations for covering LIV Golf developments
For publishers,analysts,and golf content creators covering LIV Golf,here are practical SEO tips to ensure visibility and authority in this rapidly evolving story:
- Use targeted keywords naturally: include phrases such as “LIV Golf”,”professional golf”,”golf tour”,”golf sponsorship”,”broadcast rights”,”team golf” and “prize money”.
- Publish timely updates: breaking developments on broadcast deals, sponsor renewals, or event cancellations attract traffic and backlinks.
- Leverage data: publish concise financial snapshots and timelines to become a go‑to resource for readers tracking the league’s performance.
- Include primary sources: link to official pages (for example, LIV Golf team and schedule pages) and credible reporting to enhance trust and topical authority.
- Optimize meta titles and descriptions for each article to target queries like “LIV Golf financial losses”, ”LIV Golf 2024 losses”, “LIV Golf sustainability concerns”.
Selected resources and official links
For official event and team data, see LIV Golf’s team and schedule pages. These resources show how the league presents its calendar and teams to fans and partners:
Practical takeaways for stakeholders
- Players: Monitor contract terms and league health; diversification (endorsements, global exhibition dates) can reduce reliance on any single tour.
- Sponsors: Negotiate performance‑linked agreements and demand transparent audience metrics in target markets.
- Investors: Insist on clear, conservative financial models and contingency plans for international rollouts.
- Fans: Expect short‑term volatility but also the potential for novel formats and heightened competition if the tour stabilizes.
Note: This article synthesizes public reporting and market observation about LIV Golf’s 2024 commercial performance and strategic challenges.Readers should consult official filings and statements for authoritative financial disclosures.

