LIV Golf isn’t the onyl major golf tour losing millions. While the breakaway circuit expands its 2025 calendar and pours money into courses and player signings, executives across the sport warn that legacy tours are also wrestling with multimillion-dollar gaps driven by shifting broadcast arrangements, sponsor uncertainty and the slow financial rebound from the pandemic.
Rickie Fowler withdrew from the WM Phoenix Open Thursday due to illness,citing sudden symptoms that forced him off the course. Tournament officials confirmed his withdrawal and evaluation
Officials on site confirmed Fowler left the course for evaluation after sudden symptoms interrupted his round – a reminder that health incidents can happen to any player and offer practical takeaways for golfers at every level. First, follow tournament and medical protocol: alert a Tournament Official, record the round as WD if you can’t continue, and obtain formal medical documentation if you may need a medical extension or exemption later. Second, adopt a pre-round routine that reduces risk – a short pre-round checklist including a basic first-aid kit, a hydration strategy (target roughly 500-750 ml of water during the two hours before tee-off), a light carbohydrate snack 60-90 minutes before play, and a brisk dynamic warm-up – so physical issues are less likely to force an early exit. The same organizational discipline that protects a player’s health should also structure daily practice so emerging physical problems are spotted and addressed before they affect competition.
From a swing standpoint,the episode highlights the importance of dependable fundamentals under stress. Coaches advise a straightforward, measurable address: a stance width near shoulder-width for mid-irons, ball position centered to one ball forward for long irons and one to two balls forward for the driver, and a practical shoulder turn of ~90° for amateurs (tour professionals commonly exceed 100°). to turn setup into consistent strikes, concentrate on three linked checkpoints – light grip pressure (~4-5/10), initiating the downswing with a hip turn, and shifting from roughly 40% weight on the front foot at address to ~60% at impact. Try these practice routines:
- Mirror drill: 30 purposeful swings maintaining a constant shoulder turn and steady head position (set a 5-minute timer).
- Alignment-stick plane drill: lay one stick on the target line and another to match your shaft angle to engrain the correct swing plane for 100 reps per session.
- Impact-bag drill: short, punchy strikes to develop forward shaft lean and a square face at impact for 50 reps.
Recreational players should use gentler tempos and fewer repetitions; better players can increase speed and variability once mechanics are reliable.
Teach the short game with immediate, measurable cues – these are the strokes that seperate scores whether a touring pro withdraws or a weekend player seeks to improve. For pitch shots, standardize swing length: a quarter swing for around 30 yards, a half swing for about 60 yards, keep the face square for lower trajectories, and open the face by roughly 10°-20° for higher, softer landings. In bunkers, pick a sand wedge with approximately 10°-14° bounce, place about 55% weight on the front foot, and contact the sand roughly 1-2 inches behind the ball with an open face; common mistakes include decelerating and trying to lift the ball with the hands - fix these by committing to the finish and repeating location-specific sequences three times. Use these drills:
- Landing-spot drill: array towels at 10‑yard increments on the green and repeat shots until you hit the selected target 8/10 times.
- 60-second bunker reset: perform 10 bunker swings focusing on a consistent entry point and full acceleration through the sand.
These exercises make outcomes measurable – count successful landings, monitor sand-save rates, and reduce up-and-down failures by practicing across different turf conditions.
When external pressures – tighter schedules,travel fatigue or compressed event calendars – raise the odds of physical strain (a reality underscored by the observation that LIV Golf isn’t the only major golf tour losing millions),conservative course management becomes essential. In tournaments and casual rounds, apply a risk-aware decision model: (1) know dependable yardages for each club in current conditions; (2) use play-percentage thinking - if a 200‑yard carry to a narrow green carries more than a 35% downside, pick the safer 160-170 yard option and rely on a wedge; (3) adjust for wind, firmness and elevation – a practical rule is ±10-20 yards shift for firm conditions per 10 mph of wind as a starting point. Also remember situational rules – take free relief for ground under repair – and that an unplayed hole recorded as WD is not scored, so protecting health and position should outweigh risky shots when a player feels off.
Equipment, structured practice and mental planning combine to produce steady gains. Begin with an equipment audit – verify lofts and ensure shaft flex matches swing speed (such as, choose regular flex for drivers when swing speed sits in the 90-105 mph range), and check wedge loft and bounce for the turf you play. Set weekly,time-limited practice targets: 3×30‑minute short‑game sessions,2×30‑minute swing sessions with video review,and one on-course management session. Troubleshooting checkpoints:
- If mid-iron dispersion exceeds 20 yards,slow the tempo and restore balance using the mirror drill.
- To cut three-putts, practice 50 lag putts from 30-40 feet and 50 short putts from 6-8 feet to improve speed control and aim for a 50% reduction in three-putts within six weeks.
- When travel compresses your schedule,lower volume and preserve intensity – one focused 20-30 minute practice on the weakest skill can maintain gains and limit fatigue.
Combine technical drills, clear metrics, and smarter on-course choices and golfers – from novices mastering setup to low-handicappers fine-tuning trajectory – will translate practice into fewer strokes and more resilient performances, even when events are interrupted unexpectedly.
Revenue pressures from sponsorship declines and weakened broadcast deals
Facing widespread fiscal strain across professional golf – a dynamic that leaves LIV Golf isn’t the only major golf tour losing millions – coaches and facilities are emphasizing cost-effective instruction that delivers measurable improvement. start with a dependable setup: stance width roughly shoulder-width for mid-irons and about 1.5× shoulder-width for the driver, ball position centered for short irons, one ball left of center for pitch shots, and inside the left heel for driver, spine tilt of 5-7° toward the target with the driver and 0-3° for short irons, and a nominal 55/45 forward weight distribution for irons at address. These checkpoints create repeatability for beginners and reveal incremental gains for better players. Use this simple warm-up checklist:
- Align feet, hips and shoulders parallel to the target line
- Visualize swing plane with an alignment rod set at roughly 45°
- Confirm ball position by stepping back and checking clubhead lie
With a reliable set-up, refine mechanics through phased, measurable work. Divide the swing into four zones – takeaway, transition, impact and release – and practice specific targets: keep the clubhead on plane at takeaway (imagine a 45° shaft angle at hip height), make a 90° wrist hinge at the top for controlled lag, create 3-5° forward shaft lean at impact on mid-irons, and finish with hands above chest height. Use tempo aids – a metronome between 60-70 bpm for full swings and 80-90 bpm for short‑game rhythm – and try these drills:
- Slow-motion three-step drill (address → half-swing → full-swing) to lock in sequencing
- Impact bag to feel forward shaft lean and coordinated rotation
- Alignment-rod plane drill to reinforce takeaway and follow-through
Short game and green reading remain the highest-return elements, so deliver situational, specific coaching. Read the first 10 feet of slope - for a 1-2% grade, adjust aim roughly one ball diameter per 5 feet (on medium-speed greens expect ~2-4 inches of break per 3-foot descent for a 15-foot putt).For chipping, match loft to rollout: 52°-56° for half-run shots and 60° for high-stop deliveries, and use bounce to your advantage by striking slightly behind the ball on soft surfaces. bunker technique should focus on entry and attack angle: aim 1-2 inches behind the ball with a 56°-60° bounce club and a strong attack; practice escalation drills to reduce common errors. Useful drills include:
- Gate drill for a consistent putting path (two tees just wider than the putter head)
- Landing-zone chipping (pick 2-3 spots on the green at increasing ranges)
- Bunker-splash progression (work from 10 to 20 to 30 yards, adjusting entry)
Translating technique into lower scores means better course management as tours and event funding shift. against crosswinds of 10-15 mph, aim 1-2 club widths upwind and add a club for every 10-15 mph of headwind; into the wind prefer lower shots by shortening the backswing and increasing forward shaft lean. As an exmaple, on a tight downhill par‑4 with hazards to the right, a 3‑wood swung at 60-70% speed with a 45°-50° attack angle can keep the ball under limbs and feed the green. Be mindful of the Rules – under Rule 16,if your ball ends in a penalty area your relief options change – and favor safer choices when conditions or health make aggressive lines risky.practical tips:
- Play to the widest part of the fairway in wind
- Favor the high side of greens when slope could push the ball away
- On firmer tournament setups, use low-spin running approaches
Recommend efficient practice allocations under tighter budgets: a weekly split of 50% short game, 30% full swing, 20% putting with clear targets – reduce three-putts by 25% in six weeks, raise fairways hit by 10 percentage points in eight weeks, and consistently land 8 of 10 shots inside a 20‑yard window at 150 yards. Equipment and fit are crucial: verify lie angle within ±1°, match shaft flex to swing speed (such as, 85-95 mph driver speed usually fits the regular/stiff transition), and tweak lofts to close gaps. Common corrections:
- Check a slight left-side hold in transition to avoid overrotation
- Hit a 9-iron to a short target at 60% speed to cure casting
- Use a step-through drill to train weight transfer and balance
Integrate breathing and pre-shot visualization to limit technical overthinking. In short, as tours navigate revenue challenges and course conditions change, practical, measurable, and scenario-focused instruction yields the best value for players at all levels.
rising player compensation and prize money escalation strain tour finances
As purses and player pay rise,the financial strain filters down to advancement tours and local programs – a trend that reinforces the idea that LIV Golf isn’t the only major golf tour losing millions – and forces coaches and players to reprioritize practice. Adopt a triage model: isolate the three most impactful areas (commonly putting, short game and course management) and dedicate 60-70% of on-course time to those skills while reserving range sessions for focused technical work. Steps to implement:
1) run a fast stats audit (fairways hit, GIR, putts per round) over 5-10 rounds; 2) rank weaknesses by strokes lost; 3) allocate practice time to the highest-leverage areas. with fewer luxury resources available,efficiency and measurable objectives (for example,cutting three-putts to 0.5 per round within six weeks) become essential performance markers for players at every level.
Technically, swing fundamentals remain the anchor for scoring and should be simplified into quantifiable checkpoints to reduce dependence on constant coaching. Start with setup basics: neutral grip, feet shoulder-width for irons and slightly narrower for wedges, and a spine tilt of roughly 5-7° away from the target at address. Use concrete positions: place the ball 1-2 ball widths inside the left heel for a 6-iron and progressively forward for longer clubs. Aim for an 80-100° shoulder turn for most adults while keeping the lower body stable with a 55/45 weight split at the top. Drills:
- Impact-tape routine: 30 mid-iron strikes aiming for a 1‑inch target on the face
- Slow-motion video: record at reduced speed to confirm a ~90° wrist hinge at the top
- One-plane vs. two-plane drill: use a shaft along the target line to rehearse a consistent plane
Scale these by skill: beginners can start with 10-15 minutes daily, while low handicappers use concentrated 30-45 minute blocks to refine small adjustments.
Short-game excellence offsets logistical and financial pressures by converting missed greens into pars or birdies.for chipping, adopt a narrower stance, shift 60-70% weight forward, and keep a controlled wrist hinge to maintain a shallow arc; practice at 5, 10 and 20 yards to develop feel. In bunkers, open the face to encourage a 12-15° bounce interaction and contact sand 1-2 inches behind the ball. Putting should emphasize speed control and green-reading – use the 12‑inch method to assess initial break and a ladder drill to practice first-hop landing zones. Recommended short-game exercises:
- Clock drill: 12 balls from six feet with a target of 9/12 finishing within 3 feet
- Distance ladder: putts from 10, 20, 30 and 40 feet focusing on first-hop zones
- Sand-save simulation: five bunker shots to a 10-foot target aiming for a 60% up-and-down rate
Fix common faults – like decelerating into impact or scooping - by returning to setup and completing 10 slow reps emphasizing acceleration through the ball.
When budgets limit caddies,yardage books or analytics,on-course strategy and shot shaping matter more. Map risk and reward: play to the fat side of hazards when forced carries threaten doubles, and only pursue aggressive lines when success probability exceeds ~60%. Practice fades and draws in short sessions – a 25‑ball block where at least 13 finish inside a 15‑yard corridor builds reliable curvature. Quantify wind adjustments: add one club for every 8-12 mph headwind; downwind, take one less. If you can’t practice on the actual course, simulate it on the range by creating target windows and rehearse the approach distances you’ll face. These methods turn technical consistency into smarter scoring under fiscal and logistical constraints.
Equipment selection, organized practice cycles and mental preparation work together to sustain progress as tour economics shift.Keep clubs loft- and lie-checked annually – a lie angle error of ±2° can notably widen dispersion. Periodize training:
- Microcycle (weekly) – three technique sessions plus two on-course strategy sessions
- Mesocycle (monthly) – aim to reduce dispersion by 10% and shave 1-2 strokes from scoring average
- Macrocycle (season) – plan peaking phases for key events
Troubleshooting:
- Tight grip pressure: practice swings with a towel under the armpits to retain connection
- Too much spin on irons: check shaft and ball, and shallower the attack by 2-3°
- Putting yips: use a 3‑breath pre‑shot routine and a single‑stroke pendulum drill for 15 minutes daily
With consistent equipment checks, structured practice and a resilient mental routine, players from beginners to low-handicappers can maintain improvement and protect scoring as tours reorganize financially – turning constrained resources into disciplined development.
Event operating costs and international expansion add to mounting losses
Coaches and analysts note that higher operating costs and fuller global calendars are changing how players prepare and how instructors prioritize training. Reflecting the wider theme that LIV Golf isn’t the only major golf tour losing millions, teachers now focus on efficient, transferable skills that travel well and resist fatigue. Start with consistent setup points: stance width ≈ shoulder width, spine tilt ~5-7° toward the target, and a neutral grip where the V’s point to the trail shoulder. For most players, keep the ball centered for mid-irons and move it forward one ball per club; better players can refine ball position by 0.5-1 inch to manage launch and spin.Under tight schedules, these checks cut variability and speed execution.
Teach swing mechanics as a chain of measurable positions, not vague sensations. Progress the takeaway to the top: beginners benefit from a one-piece takeaway and a controlled wrist hinge so the shaft is parallel to the ground at half-back and the lead wrist flat at the top. At transition, shift weight from about 40% at address to 60% at impact, and lead with the hands to create a descending iron strike. useful drills:
- Impact-bag drill to feel a hands-ahead impact
- High‑frame slow-motion video at 120+ fps to check plane and wrist angles
- Pause-at-top swings – hold for 1-2 seconds to cement transition positions
Set a measurable goal such as lowering off-center hits by 25% in six weeks by tracking center strikes on impact tape or a launch monitor.
Short-game coaching should be exact and context-aware: for tight lies use the bump-and-run with the ball back in the stance and 60%+ weight forward; when space is limited choose higher-lofted bump shots. Define shot types by swing length: chip = 0-20 yards, pitch = 20-60 yards (3/4 swing), and approach = 60+ yards (full swing), and match bounce/loft to conditions – soft sand and tight lies need higher bounce (≈10°+), while firm fairways work with lower bounce (4-6°). Putting cues: position eyes about 6-8 inches inside the ball line, stroke with the shoulders, and practice distance control with ladder drills. Gradually increase difficulty to remove bad habits like tight grips,early extension in bunker exits,or excessive wrist action on putts.
Course management translates technique into lower scores, especially when travel and purse pressures compress preparation. Quantify hazards: if a bunker lies 20 yards short of the green and you carry 155 yards with a 7‑iron into a headwind, pick a club that carries 175-180 yards to allow for wind and run. Use bailout targets and aim for the safe section of the green when pins are tucked. A practical decision flow:
- Measure wind and adjust club distances (e.g., add/subtract 10-15 yards for strong winds)
- Map hazards by carry number and choose a club with a 10-15% safety margin
- When unsure, favor the safe side and rely on short-game skills to save par
Structure practice and equipment choices to yield measurable improvement. A weekly plan could include two 60-90 minute technical sessions (full swing and short game) and one 45-60 minute putting session, using GIR, scrambling and three-putt rate to monitor progress. Match shaft flex to driver speed (for example, a 95-100 mph driver swing commonly suits a stiff shaft) and ensure consistent loft gaps of 8-12 yards between clubs. Level-specific tips:
- Beginners: prioritize setup and short daily drills (10 minutes)
- Mid-handicaps: emphasize short-game work to improve scrambling by 15% in two months
- Low-handicaps: focus on shot shaping and wind simulations
Combine these technical, strategic and mental approaches and players can sustain scoring gains despite evolving tour economics.
regional tours and development programs face cuts amid budget shortfalls
With regional circuits tightening belts – a pattern amplified by the observation that LIV Golf isn’t the only major golf tour losing millions – coaches and players must maximize the score benefit per hour of practice.Start with a rapid skills audit: capture a 60‑second swing clip, measure short-game proximity from 30-50 yards, and log three‑putt frequency across three rounds. Then set measurable objectives – as a notable example, raise up‑and‑down percentage by 10 points in six weeks or cut three‑putts to under 10% of holes – and distribute practice time to the highest-return areas.This triage approach ensures that limited coaching and tournament spots still produce tangible gains through focused work on the short game, green reading and conservative strategy.
Core mechanics remain the foundation of repeatable scoring: maintain grip pressure around 4-6/10, a neutral grip with the V’s between shoulder and chin, and set spine tilt at about 3-5° away from the target for the driver and neutral for mid-irons. Ball positions: driver just inside the left heel, 7‑iron centered, wedges slightly back of center. monitor attack angles – driver +2° to +5°, long irons typically -2° to -5° – and use impact tape if a launch monitor isn’t available. to fix typical faults (over-the-top, early extension, casting), progress from an alignment stick on the toe line, to half-swings to preserve wrist set, then to 75% speed full swings before ramping back to full power.
Short game and putting generate the most strokes saved, so adopt reproducible techniques and daily drills that suit tight schedules. Key points: chip with hands ahead and 60% weight on the lead foot so the low point is just after the ball; in bunkers open the face and accelerate through the sand; for pitches use a 3/4 swing for 50-80 yards and a full swing for 80-110 yards with deliberate wrist control. Practical drills:
- Gate chip drill – tees 1-2 inches apart to pass the blade cleanly and stop scooping
- Clock-face wedge drill – 60° or 54° from positions equating to 20-50 yards to build reliable yardage gaps
- Putting gate & ladder – aim for 70-80% success from 3-6 feet,then work lag putts to leave within 6 feet 60% of the time
These exercises scale from beginners to low handicappers and replicate situations where fewer practice rounds make green-side precision essential.
Smart course management and shot shaping replace brute force when resources are scarce. Adopt the maxim “play to your miss”: if your habitual miss is right, aim left of hazards to leave safer recoveries. Choose clubs that leave preferred wedge yardages - for example, opt for a 3‑iron or hybrid off a tight 300‑yard par‑4 to leave a 120-130 yard wedge approach instead of reaching with risk. Train small face‑to‑path differentials: a gentle draw needs an inside‑out path with the face 1-3° closed to the path; a fade swaps those relationships. use alignment sticks and video to tune path and face, and refresh Rules knowledge so fewer starts are not squandered by avoidable penalties.
Formulate a practical weekly routine that extracts value from limited coaching: 30 minutes dynamic warm-up, 45 minutes progressive swing work, 30-45 minutes short-game practice, and 15-20 minutes putting under pressure. Track measurable targets – e.g., 75% of 7‑iron shots within a 25‑yard target, 60% of 8-12 foot putts held – and record outcomes.Cater to different learning styles with video feedback (visual), alignment-stick and impact‑tape drills (kinesthetic), and concise verbal cues.Finish with a tight pre-shot routine of 8-12 seconds to steady decisions under pressure. When starts and budgets shrink, the players who convert focused practice into reliable performance will stand out.
practical fixes: renegotiate media rights,diversify sponsorships,and control prize growth
In a climate where LIV Golf isn’t the only major golf tour losing millions,players and coaches must squeeze maximum benefit from shorter preparation windows by emphasizing high-impact skills. Prioritize a simple triage: make putts inside 15 feet, convert up-and-downs inside 30 yards, and hit the fairway from 150-250 yards consistently. Structure 30-45 minute practice blocks: warm-up (8-10 minutes), focused skill work (15-20 minutes), and a short pressure exercise (7-10 minutes). Set measurable weekly targets such as halving three-putts or saving 60% of greenside chips. Useful drills include:
- Gate drill for putting consistency (teed gap 1-2 mm wider than the putter head)
- 30‑yard wedge ladder to refine distance gaps
- Fairway target practice – 20 balls to a 15‑yard-wide target at assorted ranges
these focused priorities help players lift scoring quickly when calendars tighten and preparation time falls.
Advance swing mechanics with simple, measurable checkpoints: ball position, spine angle and weight distribution. Drivers: ball just inside left heel with ~5-7° spine tilt away; irons: ball centered to slightly forward; work toward a 90° shoulder turn for full swings (visualize the lead shoulder moving under the chin). Try corrective drills:
- Split-step mirror drill – pause at three‑quarter back to check shoulder turn
- Impact-bag for compressing long irons and producing a 3-5° negative attack angle
- Face-tape to ensure center-face strikes
Common faults like flipping hands through impact or over-rotating hips respond to slow-motion practice with a metronome at 60-70 bpm.
Short game and green reading determine outcomes when funds tighten and course setups become sterner. Typical green speeds vary – parkland greens often run around 8-10 on a Stimp meter while setups for elite events may exceed 12 - so choose landing points and lofts accordingly. For chipping pick a landing spot 8-12 feet short and manage rollout with loft; a 56° wedge landing 10 feet short on a medium green often releases 6-8 feet. Try these focused exercises:
- Clock-face chipping – 12 positions around the hole using loft changes to alter rollout
- Putting ladder – record make percentages from 6, 12, 18 and 24 feet
- Green-reading simulation – note grain and slope, test reads across conditions
Favor the least-breaking line and tight speed control; in wind or on firm turf, prefer bump-and-runs or lower-lofted chips to reduce sensitivity to conditions.
Course strategy must adapt to narrower fairways, relocated pins and harsher rough when budgets push tours to tougher setups.Focus on angle of attack, landing zones and shot-shape planning. For example, on a 420‑yard par‑4 playing downwind with a back‑left pin, a 3‑wood or long iron to a 140-160 yard landing area that sets up a controlled wedge is frequently enough wiser than an aggressive tee assault. Train shot shape with face-to-path drills:
- Fade drill – open face ~2-4° with a slightly out‑to‑in path
- Draw drill – close face ~2-4° with a slightly in‑to‑out path
- Wind-play – hit low runners by moving the ball back and reducing loft 2-4°
These deliberate choices reduce scoring swings and help players handle sterner event setups tied to financial constraints.
Integrate mental toughness, equipment tuning and metric tracking into a season plan built for uncertainty. Diversifying sponsors and accommodating media-driven appearance deals can force schedule changes, so maintain a flexible maintenance program: two full‑swing sessions, three short‑game sessions and a weekly on-course strategy round. Verify lofts, lie angles and shaft flex at least twice per season and set stat-based goals such as GIR + up‑and‑down conversion = 0.8 strokes saved per round. Address different learning preferences:
- Visual – slow-motion video at 120-240 fps to measure plane angles
- Kinesthetic – weighted clubs for tempo and sequencing
- adaptive – seated or modified drills for players with mobility limits
By logging fairways hit, GIR, putts per hole and sand saves and linking them to targeted drills, golfers from beginners to low-handicappers can show measurable progress even as the pro landscape evolves through renegotiated media deals, broader sponsorship mixes and restrained prize growth.
Governance measures and clarity reforms to restore investor and sponsor confidence
Industry instructors say that clear,data-driven coaching outcomes are now as critical as swing instruction,especially as headlines show that as tours such as LIV Golf aren’t the only major golf tour losing millions. To meet sponsor expectations,integrate launch-monitor data (ball speed,spin,launch angle),video records and disciplined practice logs. Clear targets set realistic expectations - such as, a typical amateur driver launch angle of 10-14°, an optimal spin window of 1,800-3,000 rpm depending on speed, and clubface alignment within ±2° at impact. Use these verifiable drills:
- Setup checkpoint: feet shoulder-width, ball mid-heel for irons and forward inside left heel for the driver.
- Data drill: 50 swings on TrackMan or an equivalent device, record median ball speed and launch and target a 5% improvement in six weeks.
- Video audit: capture down-the-line and face-on at 60+ fps to verify shoulder turn and weight shift.
these processes refine performance and produce quantifiable reports sponsors can review, tying coaching outcomes to fiscal accountability.
From fundamentals to fine-tuning, begin with a reproducible setup – neutral grip, 5-7° spine tilt away from the target, 10-15° knee flex, and a proportionate shoulder turn based on shot length – then apply progressive drills to correct faults. For early extension, use the chair drill: stop at a 45° shoulder turn for 1-2 seconds to feel hip coil, then repeat controlled reps. for path and face control use the gate drill and measure success by dispersion – target 15-25 yards of spread at 150 yards. Novices should aim for center‑face contact on 60% of range shots within four weeks, while low handicappers pursue clubhead-speed gains of +2-4 mph without sacrificing accuracy.
Short-game work yields immediate scoring dividends. Separate putting,chipping,pitching and bunker work into focused routines. On greens, practice across a range of speeds (for example, Stimp 8-11) and use a 1‑inch gate to build face stability. For chips and pitches differentiate arc and contact: use a lob or sand wedge for high 60-80 yard shots and a 52° or 56° for lower running chips; execute the 30‑30‑30 drill (30 pitches each from 30, 40 and 50 yards) aiming for proximity within 10 feet. Bunker technique emphasizes bounce – open the face and swing along the sand for about a half‑inch to 1‑inch take of sand behind the ball. Quick fixes:
- Ball too far back causing fat chips - move ball slightly forward and hinge later
- Too much wrist on putts – hold a short stroke for 30 consecutive putts with a square face
- Sand shots digging under the ball - open the face and accelerate through with weight forward
These drills translate to better scoring in varying course conditions and under pressure.
Course management and shot-shaping are the strategic layer that turns technical ability into lower scores. Players should weigh lie, wind and pin location; when greens are firm and the flag sits behind a knob, play to the safe section and use a 2-3 club bump-and-run rather than a risky high pitch. For shaping:
- Fade – open the face slightly and swing on a path 2-4° out‑to‑in
- Draw – close the face 2-4° to the path and swing slightly in‑to‑out
- wind adjustments – every 10 mph crosswind can move a 150‑yard shot roughly 8-12 yards
Use a checklist on the course: assess wind, select landing zones, and play to your preferred miss. These tactics help players and supporting stakeholders understand the logic behind shot choices and reduce volatility on tournament scorecards.
build a practice-to-performance system that appeals to players and the backers who fund events. Adopt a weekly schedule with measurable milestones: three technical sessions (30-45 minutes), two short-game sessions (30 minutes), and one on-course simulation (60-90 minutes). Stabilize tempo and mental control with a metronome at 60-72 bpm and practice a 9‑3 tempo (count “one‑two” on the backswing, “three” through impact) for 20 reps.Support different learning modes – weighted clubs for tactile learners, slow‑motion video for visual learners and dispersion/stroke‑gained stats for analytical players.Troubleshooting:
- Pulls or blocks on drives – recheck alignment and ball position and limit lateral head movement
- Inconsistent putting speed – hit 10 putts from 10 feet focusing on acceleration through the hole
- Poor bunker results – rehearse sand contact with a deliberate pre‑shot routine (single practice swing and controlled breathing)
By keeping detailed logs, reporting objective progress to coaches and sponsors, and matching practice to measurable outcomes, golfers at every level can demonstrate genuine improvement - an increasingly crucial requirement as the sport’s finances and governance evolve.
Q&A
Q: What’s the central claim of the article?
A: The article contends that LIV Golf – despite large-scale investment and aggressive expansion – is not the only top-level circuit operating at a loss; other tours have also reported meaningful financial pressure in recent seasons.
Q: Which tours besides LIV Golf are under financial strain?
A: Industry commentary points to stress across the sport, including legacy organizations such as the PGA Tour and the DP World Tour and also smaller developmental circuits. The severity and drivers differ by organisation.
Q: Why is LIV Golf singled out?
A: LIV’s spending is highly visible because of centralized, large-scale funding, oversized purses, novel event formats and headline player signings – attributes that make operating losses easier to observe even while backers may sustain them for strategic reasons.
Q: What are the main causes of losses across tours?
A: Shared drivers include rising player pay and event-production costs, restructured or reduced media and sponsorship income, lingering pandemic impacts on spectatorship and hospitality, legal and administrative costs tied to the sport’s realignment, and intensified competition for players, partners and broadcast deals.
Q: How are the tours funding these losses?
A: Approaches vary. LIV has attracted large private capital; established tours rely on media rights, sponsorships, ticketing and commercial partnerships. When revenues fall, tours face arduous trade-offs between short-term guarantees and long-term sustainability.
Q: What are the implications for players and events?
A: In the near term larger purses can help players. Over time, sustained deficits could force schedule cuts, trimmed fields, renegotiated contracts and altered qualification pathways – affecting where players compete and how championships are staged.
Q: Could this lead to mergers or structural change?
A: Financial strain raises incentives for alliances, revenue-sharing or structural consolidation to stabilise income and rationalise calendars.The outcome depends on negotiations among tours, broadcasters, sponsors and regulators.
Q: What are the risks for sponsors and broadcasters?
A: Sponsors need reliable visibility and ROI; unpredictable calendars,court battles or audience erosion undermine that. Broadcasters face fragmented rights and uncertain ratings, complicating long-term deals and valuations.
Q: How will fans be affected?
A: Fans may encounter new formats, shifting player pools and transitional periods in which access to top players varies. Over time the market could either consolidate around fewer marquee events or remain fragmented if competition persists.
Q: Where can readers find ongoing coverage and schedules?
A: Official tour websites and major sports media provide schedules and updates – such as, consult the tours’ official sites and outlets such as ESPN, golf.com and other established sports platforms for leaderboards and event news.
Q: Bottom line?
A: Losses at LIV have spotlighted a wider fiscal correction across professional golf. The sport is in a phase of realignment – simultaneous pockets of funded growth and revenue pressure – and how tours,broadcasters and sponsors respond will shape the next era of elite competition.
As scrutiny grows, public filings and reporting – including figures cited for LIV’s heavy losses in 2024 – raise broader questions about commercial models and long-term viability. With deep-pocketed backers shouldering deficits and sponsors and broadcasters re-evaluating commitments, every tour must show a credible path to sustainable revenue. The coming months will determine whether consolidation, restructuring or renewed investment drives the sport forward.

Major Golf Tours Face Mounting Financial Losses – LIV Isn’t Alone
Financial snapshot: what’s changing in professional golf
Across the professional golf landscape – including the PGA Tour, DP World Tour (formerly European Tour), and the breakaway LIV Golf venture – league economics are under pressure. Escalating player pay, cash-intensive event models, shifting broadcast economics, and uneven sponsorship markets have combined to widen operating deficits for several tours. While LIV Golf has been the most prominent example of large backer-subsidized losses, other major tours are also grappling with revenue shortfalls, structural deficits, and the need to rework long-term business models.
Primary revenue drivers and where they’re faltering
- Media rights and broadcast deals: Historically the largest revenue line for major tours, media rights have become more complex. Fragmented viewership, streaming platform negotiations, and shorter-term deals reduce predictable long-term income.
- Sponsorship and corporate partnerships: economic cycles affect sponsor budgets. Some conventional sponsors have reduced golf spends or sought more measurable returns tied to digital activation and hospitality.
- Event ticketing and hospitality: Gate receipts and premium corporate hospitality generate big margins. Lower attendance at select events, higher hosting costs, and competition for fan attention reduce profitability.
- player appearance fees & prize money: Increasing guarantees and appearance fees (especially in breakaway models) raise operating costs and pressure margins for tour operators.
- Ancillary revenues: Merchandise,licensing,and grassroots development programs help but are not large enough to offset major shortfalls.
Cost pressures: why expenses are outpacing revenues
Several structural cost lines are squeezing tour finances:
- Guaranteed purses and appearance fees: Winner purses, overall prize funds, and appearance guarantees offered to top players have ballooned, sometimes funded by deep-pocketed owners rather than recurring cash flow.
- Operational costs of global events: Modern tournament staging,travel logistics,security,and hospitality-especially on multi-leg or global circuits-are expensive and rising.
- Marketing and fan acquisition: Tours compete to attract younger fans and streaming audiences, spending more on digital marketing and production quality.
- Legal and governance costs: Disputes, merger negotiations, and regulatory scrutiny create additional one-off and ongoing costs.
Case studies: LIV Golf, PGA Tour and DP World tour
LIV Golf (example of subsidy-driven growth)
LIV Golf launched with a disruptive model: shorter team-based events, guaranteed player contracts, and large purses. This created rapid media and player attention but relied on meaningful external capital to fund operating losses and player contracts. The result is a tournament product that can attract star talent quickly, but is expensive to sustain without matching broadcast deals and stable sponsorship ecosystems. LIV’s model exposed that fast expansion without diversified, long-term revenue streams creates acute financial risk.
PGA Tour (established brand, new pressures)
The PGA Tour benefits from a deep legacy fanbase, long-standing sponsor relationships, and major championship partnerships. However, the Tour has faced increased player leverage, demands for higher purses, and a changed market where top talent can be courted with outside offers. Maintaining market leadership requires large media rights renewals and creative sponsorship packages while keeping event economics profitable.
DP World Tour / European-based circuits
Regional tours face similar challenges with smaller domestic TV markets and reliance on European corporate partners.Costs to internationalize the schedule and remain competitive for players push budgets up. Strategic partnerships and co-sanctioned events have become vital to share risk and expand audience reach.
Media rights: the backbone under stress
Media rights are the lifeblood of professional golf,but the habitat is less predictable than a decade ago. Key trends include:
- Shorter-term contracts and more bidders, including direct-to-consumer streaming platforms.
- Lower per-viewer revenues for linear broadcasts as younger audiences cut the cord.
- Demand from broadcasters for digital rights, highlight packages, and second-screen content.
To stabilize income, tours must negotiate longer-term, cross-platform rights agreements that include global streaming, rights-sharing, and data licensing to boost valuation.
Table: Quick comparative snapshot of tour economics
| Tour | Revenue Strength | Primary Cost pressure | Current Strategic move |
|---|---|---|---|
| PGA Tour | High (legacy media & sponsors) | Player pay & event production | Media negotiations, sponsor activation |
| DP World Tour | Medium (regional strength) | International staging costs | Co-sanctioning, partner deals |
| LIV Golf | Low (dependent on backers) | Guaranteed contracts & growth spend | Seek broadcast & commercial partnerships |
Sponsorship & corporate partnerships: the new ROI demands
Sponsors now expect measurable activation: digital metrics, hospitality ROI, and targeted demographics. Tours must offer sophisticated audience analytics, hospitality customization and integrated digital campaigns. Tours that bundle on-course exposure with data-driven digital packages command higher rates and more stable sponsorship contracts.
Fan engagement, attendance and the youth audience
Audience habits are changing. Younger fans consume golf differently - more highlights, social clips, shorter broadcasts and interactive content. Tours that invest in user-pleasant streaming, short-form content, fantasy integrations and stadium-like event experiences increase fan monetization potential, which in turn stabilizes sponsorship and media value.
Long-term risks and scenarios to watch
- Consolidation and mergers: Financial pressure may drive alliances, revenue-sharing agreements, or partial mergers between tours to reduce duplication and create unified media packages.
- Privatization versus public models: Tours may explore private investment or partial public listings to raise capital, each with governance trade-offs.
- Fan fatigue and event dilution: Adding more high-stakes events without strategic differentiation risks diluting interest and reducing per-event ROI.
- Regulatory and antitrust scrutiny: Competitive maneuvering, player movement, and exclusive contracts may invite regulatory review in some jurisdictions.
Practical tips for key stakeholders
For tour operators and commissioners
- Create multi-year media rights strategies that include streaming, highlights, and data licensing.
- Design sustainable player compensation frameworks tied to revenue performance and promotional commitments.
- Prioritize sponsorship value measurement: provide clear engagement and conversion reporting to partners.
- Explore event co-ownership models to share staging and marketing costs.
For sponsors and rights holders
- Negotiate flexible,performance-based sponsorships with digital-first deliverables.
- Leverage player ambassadors in targeted markets to drive activation ROI.
- Insist on standardized audience metrics and transparent reporting.
for players
- Balance guaranteed offers with long-term career brand-building and legacy considerations.
- Push for tour governance transparency on revenue distribution and financial sustainability.
- Diversify personal revenue streams (endurance brand deals, content, coaching) rather than rely solely on appearance fees.
First-hand case perspective: what sustainable event design looks like
Event organizers who have remained profitable often share a few common practices: smaller fixed-cost commitments; modular hospitality packages that scale with demand; early-lock media inventory sales to guarantee revenue; and strong local corporate partnerships that cover a portion of operational risk. These design choices favor slower, sustainable growth over headline-grabbing guarantees that require permanent subsidy.
FAQ – quick answers to common questions
Q: Is LIV Golf the only tour losing money?
A: No. While LIV’s high-profile losses are widely reported as of the scale and backer visibility, other tours face financial stress from rising costs, changing broadcast markets, and sponsorship volatility. The difference is that some tours have deeper, diversified revenue bases while others are more exposed.
Q: Will tours consolidate to survive?
A: Consolidation is one possible outcome – either through partnerships, co-sanctioned events, or tighter commercial agreements. Consolidation can deliver unified media packages and reduce competition for sponsors, but governance complexity and player interests make this a delicate path.
Q: What can fans expect?
A: Fans can expect more digital-first content, potential changes to event formats, and increased emphasis on fan experience at tournaments. Long-term, healthy financial models should preserve marquee tournaments and create more compelling, sustainable events.
Note on sources
Source context
The web search results provided alongside this request did not contain relevant golf industry reporting (they referred to unrelated technology forum topics). The analysis above synthesizes widely discussed industry dynamics and structural considerations in professional golf economics rather than relying on a single external dataset. For current, tour-specific financial filings or audited statements, consult official tour releases, financial disclosures where available, and respected sports-business reporting sources.
Actionable next steps for stakeholders
- Tour leaders: commission autonomous scenario modeling for 3-7 year media and sponsorship outcomes.
- Sponsors: request pilot digital activation packages with measurables before committing to multi-year guarantees.
- Players: engage in transparent governance dialogues to shape compensation models that balance short-term earnings with tour viability.
- Fans and local hosts: advocate for event formats and ticketing structures that deliver day-one ticket value and sustainable community benefits.
By focusing on diversified media rights,measured player compensation,innovative sponsorship packages,and fan-first event design,professional golf can work toward financial sustainability – even as the industry weathers the short-term turbulence that followed new entrants and shifting media landscapes.

