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How a Tour rep’s job has changed over last 20 years | Fully Equipped

How a Tour rep’s job has changed over last 20 years | Fully Equipped

Governing bodies have outlined a new qualification route allowing LIV golfers to regain eligibility for The Open, setting criteria and timelines as organizers seek to reconcile membership paths and protect championship integrity.

Over 20 years, the Tour rep role shifted from logistics and clubhouse duties to strategic marketing, player welfare and digital engagement, reflecting commercial growth and technological change across professional golf.

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Inside Rory McIlroy’s switch to TaylorMade’s new wedges

Inside Rory McIlroy’s switch to TaylorMade’s new wedges

Governing bodies have unveiled a formal pathway that allows LIV golfers to earn places in The Open via designated exemptions and existing qualifying events, a move intended to integrate them into the championship field.

Rory McIlroy has switched to TaylorMade’s new wedges, citing improved feel, sharper spin control and consistency around the greens. The equipment change comes as McIlroy prepares for a key stretch of tournaments.

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Titleist’s innovative fitting process focuses on these 3 key swing metrics

Titleist’s innovative fitting process focuses on these 3 key swing metrics

LIV golfers gain a new qualification path to The Open, with select players eligible through designated events and exemptions – a change that could broaden access to golf’s oldest major.

Titleist unveils an innovative fitting process focusing on three swing metrics-clubhead speed, attack angle and swing path-to tailor equipment precisely to players’ biomechanics and boost performance.

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