How Golf Club Brands Are Revolutionizing Forgiveness for Everyday Players
Governing bodies have opened a new pathway for LIV Golf players to earn spots at The Open – using designated qualifiers and performance-based measures – a move that signals a real push toward broader tournament inclusion.
Meanwhile, club makers are redesigning irons and drivers to help everyday golfers hit better shots. Bigger sweet spots, perimeter weighting and adjustable tech are being paired with straightforward, user-friendly marketing so forgiveness becomes a clear selling point for recreational players
