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How Golf Club Brands Are Revolutionizing Forgiveness for Everyday Players

How Golf Club Brands Are Revolutionizing Forgiveness for Everyday Players

Governing bodies have opened a new pathway for LIV Golf players to earn spots at The Open – using designated qualifiers and performance-based measures – a move that signals a real push toward broader tournament inclusion.

Meanwhile, club makers are redesigning irons and drivers to help everyday golfers hit better shots. Bigger sweet spots, perimeter weighting and adjustable tech are being paired with straightforward, user-friendly marketing so forgiveness becomes a clear selling point for recreational players

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Ping PLD Milled AS series brings back the long putter and 2 other styles

Ping PLD Milled AS series brings back the long putter and 2 other styles

LIV golfers given qualification path to The Open:
R&A announces a qualification pathway allowing LIV golfers to earn spots in The Open through designated events and regional qualifying, clarifying eligibility and integrating them into the championship’s entry process.

Ping PLD Milled AS series brings back the long putter and 2 other styles:
Ping unveils PLD Milled AS series, reintroducing a long putter alongside two additional models, featuring precision-milled faces and refined weighting aimed at tour-level feel and alignment for diverse putting strokes.

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Why Callaway’s TCB Irons Keep Winning-and Why Blade Purists Love Them

Why Callaway’s TCB Irons Keep Winning-and Why Blade Purists Love Them

LIV golfers now have a fresh path into The Open: organizers have added conditional exemptions and linked spots to existing qualifying events to widen competition and make the pathway onto the biggest stage clearer for tour entrants.

Callaway’s TCB irons picked up another tour victory, reinforcing their appeal to blade players – compact heads, precision weighting and a turf-friendly sole that together deliver razor-sharp control, excellent feel and reliable shot‑shaping

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Inside Xander Schauffele’s Winning Arsenal: The Clubs That Conquered Baycurrent

Inside Xander Schauffele’s Winning Arsenal: The Clubs That Conquered Baycurrent

Officials have unveiled a new qualification route that opens the door for LIV players to reach The Open through designated qualifying events – a policy shift that redraws the selection map and sparks fresh debate across golf’s governing bodies.

At Baycurrent, Xander Schauffele leaned on a balanced bag: a low-spin driver to tame the tee shots, forged irons for precision, surgical wedges around the greens and a trusted putter. Combined with a carefully chosen ball, the setup delivered the control and steady consistency that powered his title win

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