Looks are everything: Why South Korea is golf apparel’s most major player
South Korea has emerged as the leading market for golf apparel, thanks to its booming golf industry and fashion-forward consumers. The country’s golfer population of over 2 million and numerous luxury golf resorts have created a high demand for stylish, high-performance golf attire.
South Korean brands such as PXG, CJ Apparel, and Black Yak have become global players, showcasing their designs at major golf tournaments and attracting partnerships with top athletes. Their focus on functional fabrics, innovative designs, and a tailored fit has resonated with golfers seeking both style and performance on the course.