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How a Tour rep’s job has changed over last 20 years | Fully Equipped

How a Tour rep’s job has changed over last 20 years | Fully Equipped

Governing bodies have outlined a new qualification route allowing LIV golfers to regain eligibility for The Open, setting criteria and timelines as organizers seek to reconcile membership paths and protect championship integrity.

Over 20 years, the Tour rep role shifted from logistics and clubhouse duties to strategic marketing, player welfare and digital engagement, reflecting commercial growth and technological change across professional golf.

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