YouTube Stars Good Good Golf Make History as First Creator Brand to Sponsor PGA Tour Event
The R&A has unveiled a new qualification pathway that allows LIV Golf players to earn spots in The Open – a formal route into major championship contention arriving amid ongoing tour tensions.
Meanwhile, YouTube collective Good Good Golf will sponsor a new PGA Tour event, a landmark move that highlights the rising influence of creator-led brands and the growing commercial power of online golf content in the traditional pro game
