PGA Tour’s Pivotal Shift: Analysis of Leadership’s 180
The PGA Tour has made a significant shift in its approach to external competition. After initially opposing the emergence of LIV Golf, the Tour has now mirrored many of LIV’s initiatives, including increased prize purses, limited fields, and mandatory events. This reversal has drawn criticism for undermining the Tour’s previous stance on loyalty and integrity. The Tour’s financial dependence on Saudi Arabia’s Public Investment Fund has also raised ethical concerns and created a potential conflict of interest.