A year later, no PGA Tour-PIF deal. Was it ever close? Is it coming soon?
A year after first surfacing, the proposed PGA Tour-PIF deal remains elusive, with sources casting doubt over whether an agreement was ever truly close.
Details of the proposed deal, backed by Saudi Arabia’s Public Investment Fund, have been closely guarded, but sources familiar with the negotiations suggest the financials were never fully fleshed out. The PIF was reportedly seeking a long-term commitment from the PGA Tour, including exclusive media rights, a request that was met with resistance.
The absence of a formal agreement has led to skepticism about the likelihood of a deal materializing, particularly in the wake of the recent LIV Golf controversy. The PIF is a major backer of LIV Golf, which has lured several top players away from the PGA Tour with lucrative contracts.
