Saudi PIF

The PGA Tour has made progress in its negotiations with Saudi Arabia’s Public Investment Fund (PIF) regarding a potential strategic partnership. Multiple sources familiar with the talks confirm that a deal could be reached within the next few weeks.

According to sources, the new deal would likely involve a significant financial investment from PIF in exchange for a stake in the PGA Tour’s media rights and other assets. The deal would not grant PIF exclusive control of the PGA Tour’s media rights, as was previously reported.

The potential partnership has raised concerns among some players and fans, who are concerned about Saudi Arabia’s human rights record. However, the PGA Tour has stated that it has conducted thorough due diligence on PIF and is confident that the fund meets the Tour’s standards for ethical conduct.