‘Better, not bigger’: WM Phoenix Open reveals changes after chaotic 2024
The WM Phoenix Open is embarking on a journey of transformation to elevate the fan experience in response to the overwhelming crowds that defined the 2023 event. Tournament chairman Scott Jenkins has set the tone with a clear directive: “better, not bigger.” This vision focuses on enhancing infrastructure and amenities while preserving the unique atmosphere that defines the tournament.
Exciting changes are on the horizon, including increased restroom facilities, wider concourses, and a reimagined pedestrian flow. The infusion of cutting-edge technology will revolutionize the fan experience with improvements in mobile ticketing and seamless cashless transactions. Notably, the tournament’s duration will remain a compact one-week affair, dispelling any speculations of expanding to a two-week spectacle.
These strategic adjustments are strategically designed to tackle congestion and logistical hurdles faced in the previous year, promising a more delightful and streamlined experience for the hundreds of thousands of fans who make their way to TPC Scottsdale year after year
