Inside the Masters’ TV ratings plunge: What it means for golf
The Masters’ TV ratings have taken a plunge in recent years, and it’s a sign that the sport of golf is facing some challenges. The tournament’s viewership has declined by 17% since 2015, with the 2022 edition drawing its smallest audience in the tournament’s history. The decline is being driven by a number of factors, including the rise of other sports, the increasing popularity of streaming services, and the aging of the golf audience. If the Masters wants to stay relevant, it needs to find a way to attract a younger audience.