Will non-golfers buy luxury golf apparel? PXG’s new pop-up store is banking on it
PXG, a luxury golf brand, is testing the waters with a new pop-up store in New York City’s Soho neighborhood. The store, which opened on Thursday, is the brand’s first foray into non-golf retail. PXG is hoping to attract non-golfers with its stylish and high-quality apparel, which includes everything from polos and hoodies to dresses and skirts. The store also features a custom club-fitting studio, where customers can get fitted for clubs by PXG’s master fitters. PXG’s pop-up store is a sign that the golf industry is looking to expand its reach beyond traditional golfers. If successful, the store could help to introduce PXG to a new audience of potential customers.