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Will non-golfers buy luxury golf apparel? PXG’s new pop-up store is banking on it

Will non-golfers buy luxury golf apparel? PXG’s new pop-up store is banking on it

PXG, a luxury golf brand, is testing the waters with a new pop-up store in New York City’s Soho neighborhood. The store, which opened on Thursday, is the brand’s first foray into non-golf retail. PXG is hoping to attract non-golfers with its stylish and high-quality apparel, which includes everything from polos and hoodies to dresses and skirts. The store also features a custom club-fitting studio, where customers can get fitted for clubs by PXG’s master fitters. PXG’s pop-up store is a sign that the golf industry is looking to expand its reach beyond traditional golfers. If successful, the store could help to introduce PXG to a new audience of potential customers.

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Why South Korea’s corporate spending on golf is good news for the game

Why South Korea’s corporate spending on golf is good news for the game

South Korea’s love of golf is a boon for the game, with corporate spending on golf outings and sponsorships reaching record highs. In 2023, companies are expected to spend over $10 billion on golf-related activities, up from $8 billion in 2022.

This spending helps to fund tournaments, maintain courses, and promote the game to new players. It also creates jobs and boosts the local economy.

Golf industry experts say that South Korea’s corporate spending on golf is a sign of the game’s growing popularity in the country. More and more people are playing golf, and companies are recognizing the value of sponsoring tournaments and outings. The trend is expected to continue in the coming years, as golf becomes even more popular in South Korea.

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What’s a Masters win worth to an equipment manufacturer?

What’s a Masters win worth to an equipment manufacturer?

The Masters is one of the most prestigious golf tournaments in the world, and a win can do wonders for an equipment manufacturer.

A Masters victory can generate millions of dollars in sales for a company, as golfers around the world flock to buy the same clubs and balls that their favorite players used to win.

In addition to the sales boost, a Masters win can also give a company a major marketing boost. The tournament is watched by millions of people around the world, and a win can help a company to reach a wider audience and build brand awareness.

For example, Tiger Woods’ win at the 2019 Masters helped to revive the fortunes of TaylorMade, the company that makes his clubs. The company saw a significant increase in sales in the months following Woods’ win, and the company’s stock price also rose.

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