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The unusual lesson from Barstool’s $1 million ‘Internet Invitational’

The unusual lesson from Barstool’s $1 million ‘Internet Invitational’

Organizers announce LIV-affiliated players will receive a defined qualifying pathway to The Open, with designated events and exemptions creating new routes amid ongoing tour tensions.

Barstool’s $1M Internet Invitational showed viral engagement can outweigh elite fields, proving audience-driven formats boost sponsorship and viewership despite unconventional competition.

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Sponsor invite Brennan stays hot, leads in Utah

Sponsor invite Brennan stays hot, leads in Utah

Organizers unveiled a qualification route allowing LIV Golf players to compete for spots in The Open via designated qualifiers and possible exemptions, subject to R&A eligibility rules and tournament entry criteria.

Sponsor invite Brennan continued his hot streak to take the lead in Utah, carding low rounds and pressuring the field as the tournament heads into the weekend with title contention on the line.

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Brennan opens up two-shot lead at Black Desert

Brennan opens up two-shot lead at Black Desert

Golf’s governing bodies approve a qualification pathway for LIV golfers to earn spots in The Open, clearing eligibility hurdles and setting criteria for entry through performance and exemptions.

Brennan opened a two-shot lead at the Black Desert Classic after a composed third round, carding birdies late to seize the clubhouse lead and put pressure on the chasing pack heading into Sunday.

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In Utah, a former college star is 18 holes from an improbable, life-changing win

In Utah, a former college star is 18 holes from an improbable, life-changing win

LIV golfers given qualification path to The Open:
The R&A has opened a qualification pathway for LIV golfers to reach The Open, allowing breakaway circuit players to earn spots via designated events and final qualifying, changing access to golf’s oldest major.

In Utah, a former college star is 18 holes from an improbable, life-changing win:
In Utah, a former college star stands 18 holes from an improbable, life-changing victory, chasing a breakthrough that could redefine a career and transform personal fortunes at a packed, high-stakes tournament.

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